Neighbor News
SCORE Workshop: "The Power of the Inbox: Tips & Tricks for Email Marketing"
Harness the power of email marketing!
Contact: Ward Feirer, wfeirer@gmail.com
Sponsored by Essex Savings Bank
DATE: Wednesday, May 11th, 2016
TIME: 8:30am – 11:00am
LOCATION: Essex Savings Bank, 35 Plains Road, Essex CT 06426
Reserve Your Seat: REGISTER NOW
Old Saybrook, Conn. ~ The Southeastern Connecticut chapter of SCORE, a nonprofit association dedicated to the success of small businesses, will present a free Small Business Workshop on "The Power of the Inbox: Tips and Tricks for Successful Email Marketing."
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What is the first impression you give when clients see your company name in their email inbox? And when they see it there, what do they do? This informative seminar takes you step-by-step through the keys to effective email marketing.
Topics include:
- What email marketing really is (and isn’t)
- What it can do for your business
- The five easy steps you must take to harness the power of the inbox!
- Grow a healthy list
- Create great content
- Customize a beautiful, mobile-friendly template that matches your brand
- How to get your emails opened
- Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Workshop presenter April Heavens-Woodcock is a Managing Partner and Social Media Strategist who works with small to mid-size companies to help them develop a robust online presence utilizing strategic marketing initiatives. April is an Authorized Local Expert of Constant Contact who presents regularly on email marketing and social media throughout the New England area. She volunteers regularly for the Greater Norwich Chamber of Commerce, SCORE, and Rose City Business Networking International, educating small business in Southeastern Connecticut on effective online marketing tools. She founded the local Biz Blender networking group for the Norwich Chamber, which meets every other month to give business owners an opportunity to speed network with up to 20 other businesses in their community.
Workshop Sponsor Essex Savings Bank is a FDIC insured, state chartered, mutual savings bank established in 1851. With offices in Chester, Essex, Madison, Old Lyme, and Old Saybrook, Essex Savings Bank offers a full complement of financial products and services including business banking, trust and investment services. Through the years, they’ve remained committed to their forefathers’ goal – a commitment to personal relationships. For more information visit http://essexsavings.com/.
About SCORE: SCORE is a nonprofit association that offers free and confidential advice on starting your own business or improving and growing your existing small business. All 40 counselors in Southeast Connecticut are volunteers, receive no compensation, and are working or retired business owners, executives, and managers. SCORE’s nine counseling sites in Southeast Connecticut include Guilford, Madison, Old Saybrook, Essex, Waterford, Middletown, Mystic, Norwich, and New London. For more information on upcoming free workshops and how to schedule a free small business mentoring session with our counselors, visit www.sect.score.org.
Would You Like To Become A SCORE Volunteer? Your business knowledge and experience can help others start or grow a small business. Learn more about becoming a SCORE volunteer at: www.score.org/volunteer.
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Southeastern CT SCORE PO Box 283, Old Saybrook, CT 06475 Email: ScoreChapter@gmail.com Telephone: 860.388.9508
Photo Caption: April Heavens-Woodcock will present a free SCORE workshop on “The Power of the Inbox” on Wednesday, May 11th, 2016, 8:30am – 11:00am at Essex Savings Bank. The workshop sponsor is Essex Savings Bank.
