"The Google" needs to update it's algorithm often in order to combat with spammer websites and be able to provide users with the best experience. I've noticed that blogging websites have been doing much better in the ranking system because of their updated content.
Tip: To help your website in the rankings, update content frequently. This can be as much as once a week or as little as once a month.
Make sure it's relevant information, but adding information to your website through a blog can show the search engines that you are updating your website. Websites that add information and content look better to the search engines than a static website that hasn't changed in 5 years.
How to update your website?
- Blog
- Adding products
- More information
- How-To videos
- Photo galleries
- Contests
What to write on your website blog?
It's easy to write a blog about your life and interesting things that happen within it. The trickiest part about a business blog is coming up with interesting things to write about week after week... especially if your topic is boring. News related sites do very well because people find the news interesting and it changes frequently.
The best advice I have is to get creative! If you own a shop that sells buttons, then you might write about the changing styles in jeans.
