Americana Furniture Extends Deadline for "Why Apple Pie Makes Me So Happy" Essay Contests to Oct. 23

Due to the appeal of Americana Furniture’s “Why Apple Pie Makes Me So Happy” Essay Contests for kids and adults, the iconic retailer is extending the deadline for entries to midnight on Friday, October 23rd. Lori Friedlander, Americana Furniture Sales Manager and director of the store’s newly-introduced Design Center, stated the extension is due to, “The positive response to the contests from residents throughout the region.”

Launched as part of the celebration of the opening of their newly-created Design Center, Americana Furniture in Waterford announced the theme of both contests is “Why Apple Pie Makes Me So Happy” and open to kids ages 3 to 17, and the adult contest is for anyone 18 and older.The 300-word essays must be submitted by midnight Friday, October 23, and winners of both contests will be announced during the company’s free “Americana Applefest & Veteran’s Day Celebration” on Saturday, November 7, rain or shine, 12:00 noon to 4:00 p.m.

“Americana Furniture has been in southeastern Connecticut since 1922,” stated Friedlander. “For more than nine decades, this continuously-family-owned business is today offering these contests to celebrate the recent opening of our new Design Center and success of our Apple Pie Café. In addition to offering a comfortable, quiet location where customers can relax and discuss their design options, the Apple Pie Café has become a favored gathering place for local area community groups, business associations, family members and friends.”

Two winners of the kids’ contest will win new bicycles. Two adult contest winners will receive a $250 Gift Certificate toward any furnishing or accessory item from Americana Furniture. All winners will be announced between 1:00 and 1:30 p.m. during the November 7th Celebration. Winners not need to be present but must agree to participate in post-Celebration publicity and social media campaigns after they visit the Americana Furniture store to receive their prizes at a future date in 2015.

Established in Waterford in 1922, Americana Furniture at 35 Great Neck Road has been a favorite furniture shopping destination for more than 90 years. The business began when cousins Hilbert and William Hendel began peddling their portable house ware products on foot throughout the New London, Groton and Mystic area. Six years later they opened Hendel’s Furniture in downtown New London. Their business prospered and in 1949 the cousins purchased several acres of land in Waterford on which stood a red dairy barn. Today the icon location, without the dairy cows, complete with the barn and silo continues as home to Americana Furniture.

“This retail store was founded on the principal of ‘no sales pressure’, stated Jon Hendel, current president and grandson/great-nephew to the Hendel cousins. “Our legendary store offers a relaxed, comfortable, welcoming atmosphere for shoppers to wander through rooms filled with inspiring ideas for all furniture styles for every room in a house. This heralded business is the only family-operated furniture store in the region for more than 90-years. We are also the only store to also offer complementary design services to all our customers, plus furniture that fits every budget offered in our showroom and our ‘purchase and carry’ warehouse. Our newly-launched Design Center offers highly-individualized service for our discerning customers. Every day, our experienced staff strives to provide every customer with a depth of knowledge and expertise that assures them they can be confident with their furniture purchases. We are proud to continue the tradition of good value, fair pricing, and personal service.”

To enter the Essay Contests, send a maximum 300-word essay along with name, home address and phone number/email address of each essay writer. Either U.S. Mail the essays attention of: Apple Pie Kids’ Contest or Apple Pie Adults’ Contest, Americana Furniture, 35 Great Neck Road, Waterford, CT 06385, or email to contest@americanafurniture.net. All U.S. Mail entries must be postmarked by October 23, and all applicants must agree to participate in essay-related award publicity and social media campaigns.

For more information on Americana Furniture, visit www.americanafurniture.net, or call 860-442-8587. Americana Furniture is open Mondays through Fridays from 10 a.m. to 8 p.m., Saturdays from 10 a.m. to 6 p.m. and Sundays from 11 a.m. to 6 p.m.