New Fitness Boutique Slated To Open In West Hartford, 2nd In CT

WEST HARTFORD, CT — The latest location of the [solidcore] boutique fitness studio chain is set to open in West Hartford's Blue Back Square.

The address is 84 Memorial Road. It will mark the second location in the state for [solidcore], with the other being in Westport. The expansion is part of [solidcore]’s extensive growth plan designed to bring the workout studios to more than 100 brick-and-mortar locations over the next several years.

Described in its business profile as "Pilates redefined," [solidcore] offers a 50-minute, extreme, full-body workout utilizing a patented machine created specifically for the studio.

Done in a low-lit room with blue lights, energizing music and an experienced coach guiding the workout, the class targets clients' slow twitch muscle fibers and takes strengthening, conditioning, and resistance training to a whole new level, according to the profile.

"It’s very exciting to bring this workout to West Hartford and expand our footprint in the state," said Bryan Myers, the president and CEO of [solidcore]. "This workout is ideal for anyone looking for a challenging and efficient class, and it is particularly beneficial for athletes looking to take their training to the next level, and with the proximity to companies like ESPN – we are hoping to welcome a new mix of clients to the community."

In accordance with local guidelines, the West Hartford studio is opening at full capacity and all clients are required to wear masks – regardless of vaccine status.

Limited classes will be offered at a reduced capacity – masks will not be required for these classes, but proof of vaccination will be.

Clients can expect "ample space" between machines, increased cleaning protocol, utilization of MyShield Surface Cleaner on high touch surfaces and machines (proven to kill covid virus), and air filtration systems, officials for the studio said.

A full list of safety protocols can be found on the [solidcore] website.

The studio is slated to stage a grand opening on Sept. 12 from 8 a.m. to 2:30 p.m.