Popular CT Bagel Company Gains Celebrity Angel Investors: Report

CONNECTICUT — Subscription-based bagel company Popup Bagels, which has pickup locations in Westport, Greenwich and Redding, is gaining in popularity to the point that it reportedly has attracted a growing list of celebrity angel investors.

The New Haven Register writes that NFL Hall of Famer Michael Strahan; actors Paul Rudd and Patrick Schwartzenegger; Gold Medal-winning Olympian Michael Phelps; and current NFL players and brothers J.J. and T.J. Watt are among the celebrities to invest in the bakery.

Popup Bagels was launched during the pandemic by Connecticut resident Adam Goldberg, with what The New York Times calls a "smaller, airier and crisper" bagel.

Customers order bagels online, and pick them up at "popup" pickup locations.

"Available by presale only at specified pickup times to assure freshness, we provide you with the ultimate bagel experience," the Popup Bagels website reads. "All of our orders include one dozen assorted bagels along with the 2 of our artisan schmears. Add on some Smoked Fishes or Roe as well!"

The celebrity investors are part of Popup Bagels' second round of seed funding that raised millions of dollars, reported Restaurant Business Online.

Also investing in the business is Hollywood producer John Davis, who reportedly has invested in a host of other food establishments.

Read the New Haven Register story.