DTLR Celebrates U.S. Army Partnership and Spirit Week, HBCU Tour

DTLR, one of the country’s most successful lifestyle retailers with more than 240 stores in 19 states, today announced a new partnership with the U.S. Army and its “Welcome Back” HBCU Tour at Delaware State University.

Army Partnership
On Tuesday, Aug. 29, the U.S. Army and DTLR will formally announce their partnership with the U.S. Army Partnership for Your Success (PaYS) program at Delaware State University, Outdoors WRC Courts, 1200 N. Dupont Hwy, Dover, DE 19901. PaYS provides an opportunity for soldiers to serve their country while preparing for their future by partnering with a cross-section of corporations, companies, and public sector agencies. The PaYS partners guarantee soldiers an interview and possible employment after their service in the Army. The program is part of the Army's effort to partner with America's business community and increase soldiers’ success.
DTLR is the first and only retail of the Army’s PaYS program. By entering into this partnership, soldiers will be guaranteed an interview and possible employment at a corporate or management level at DTLR after the Army.

During the ceremony, remarks will be provided by Brigadier General Amanda Azubuike, as well as DTLR Vice President of Operations Jeff Bowden, and Senior Vice President of Human Resources at DTLR Katrina George.

HBCU Welcome Back Tour
The tour will bring musical performances, food trucks, photo booths and giveaways at HBCU campuses in Maryland, and Washington, D.C., Maryland, as well as Delaware. While students are settling back on campus, the lifestyle retailer is focusing on engaging and entertaining students – getting them excited for the new school year with the help of key sponsors, like Brand Jordan, McDonald’s, United States Army and HBCU Go. The entertainment lineup includes headliner Lola Brooks. DTLR has a longstanding history supporting HBCU students and first launched its HBCU tour in 2017. Other HBCU stops included Howard University, Morgan State University, and Bowie State University.

In addition to Lola Brooks, DTLR will be showcasing popular 300 Entertainment recording artists – including BreezyLYN, Rob49, Money Jake, Runitup Jordan, Fresco Trey, Anaya Perry, Anna Mvze and more. During the homecoming festivities, DTLR will also give away custom DTLR/HBCU-branded shirts. Additionally, Brand Jordan will be giving away slides and hosting a branded Jordan Dorm Room photo booth, where students can choose their props and take photos with friends. McDonald’s of Washington, D.C., Greater Baltimore, and Eastern Shore will be hosting an onsite Charge and Chill Zone, where students can charge their devices, grab a McDonald’s branded towel, and receive a coupon for a free frozen Coca-Cola or Fanta. DTLR will offer participants to receive an $8 voucher towards items from one of the three food trucks on site (while supplies last).

“DTLR is excited to bring back our HBCU Tour to select schools during the all-important Spirit Week, and we’re looking forward to connecting our brand and sponsors with HBCU students to help get them energized for the upcoming school year and enjoy an elevated diverse experience,” said Shawn Caesar, Vice President of Marketing at DTLR. “We have an incredible entertainment lineup and sponsors excited to engage with HBCU students to help us continue our legacy of supporting HBCU students at campuses across the country.”

“McDonald’s of Washington, D.C., Greater Baltimore, and Eastern Shore is proud to join DTLR on their HBCU TOUR ,” commented Craig B. Welburn, President of McDonald’s Capital Business Unit and McDonald’s Owner Operator. “This partnership fortifies our commitment to students and supporting their academic goals. We have an on-going responsibility to our community and it’s important for us to encourage and uplift our youth so that they may succeed in achieving their aspirations.”

For more information and updates on DTLR’s HBCU Tour, please visit the DTLR Lifestyle Instagram page or https://www.dtlr.com/pages/hbcu.