Neighbor News
Nextiny Marketing presents 'Attracting Your Ideal Customers through Inbound Marketing' workshop
Inbound marketing session, led by HubSpot pro Brian Moseley, will help businesses to define and target ideal customers
Nextiny Marketing (formerly known as Destiny Group), will present the workshop, “Attracting Your Ideal Customers through Inbound Marketing,” featuring guest speaker Brian Moseley, inbound marketing specialist from HubSpot. The session will take place on Friday, March 27, 9:00-11:30am in the conference room at SCOPE (1226 N Tamiami Tr, Sarasota).
During the workshop, participants will learn about inbound marketing, a marketing methodology that attracts potential customers by creating and publishing quality content consumers find interesting and useful. They will also participate in creating for their own businesses a “buyer persona” – a semi-fictional representation of their ideal customer based on market research and real data about their existing customers.
The in-depth course will cover:
• Inbound marketing – What it is and how it differs from traditional outbound marketing
• Buyer personas – What they are and why they should be the first step of any marketing plan
• How to develop buyer personas – An interactive workshop
• How to turn buyer personas into paying customers
“As our company changed its focus from simply driving traffic to business websites to a more comprehensive strategy that delivers actual customers, we understood that this is a shift that can and does work for most business, across a multitude of sectors,” said Gabriel Marguglio, Nextiny CEO. “Realizing that the marketing game has changed forever, we worked with HubSpot – which we believe is at the forefront of digital marketing – to become a Gold Certified HubSpot Inbound Marketing Agency. Our company has benefited greatly from the partnership, and we feel business owners and marketing managers will benefit greatly from Brian’s expertise in this field.”
Moseley is an inbound marketing specialist who helps B2B companies understand strategies that drive more qualified traffic to their websites and more qualified leads to their sales teams. He has served as an account manager at various levels for HubSpot since 2013. Prior to joining HubSpot, Moseley served as an account executive for TOP Marketing and, before that, as a digital marketing manager for LINK Business Sales. His specialties include inbound marketing, sales management, new business development, sales coaching, sales/marketing alignment, inbound marketing, lead-generation, marketing automation, lead-nurturing, content marketing, conversion strategy, buyer’s journey, SEO/SEM, PPC (pay-per-click), social media, and email marketing.
HubSpot, a company founded by two students at the Massachusetts Institute of Technology (MIT) in 2006, develops and markets the world’s leading tool for inbound marketing and sales.
Cost is $49; includes breakfast. Space is limited – for more information about the “Attracting Your Ideal Customers through Inbound Marketing” workshop, go to nextinymarketing.com/education; to register, go to http://hubs.ly/y0zy-W0.
About Nextiny Marketing
Nextiny Marketing is a 12-year-old Gold Certified HubSpot Inbound Marketing Agency that collaborates with its customers to help them set and achieve their goals through innovation, while embracing change in the dynamic marketing world. Nextiny’s mission is to inspire change within companies by leading and implementing custom inbound marketing strategies. Services include responsive website design, search engine optimization, social media marketing, inbound marketing, blogging, email marketing and lead generation. Call (941) 870-0623 or go to nextinymarketing.com.
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