Winn-Dixie among the First in Southeast to Deliver Personalized Digital Coupons Directly to Smartphones

Winn-Dixie grocery stores today announced a first for its shoppers in the South – the launch of a new smartphone app and improved Winn-Dixie website that now delivers personalized digital coupons based on each customer’s shopping habits.

“Our customers’ shopping habits vary, so it’s important that we provide a grocery shopping experience that is personal,” said Bert DuMars, vice president, digital marketing at Bi-Lo Holdings. “The coupons on our new app and site are delivered to each customer based on his or her shopping behaviors and geographic interests and then prioritized so those that most closely match their preferences appear first. No other grocer in the Southeast offers this kind of personalization.”

To make this possible, Winn-Dixie partnered with digital coupon leader Coupons.com (NYSE:COUP), which has developed the technology to ensure shoppers receive the coupons they want.

Additional features of the new mobile app and enhanced website include:

• Virtual Winn-Dixie Customer Reward Card to allow customers to redeem coupons, earn fuelperks! rewards and track savings when scanned at the register
• A shopping list complete with scan functionality so customers can add items using their smart phone camera to scan product bar codes
• fuelperks! rewards and coupon savings balances
• GPS-enabled location finders to locate grocery stores and fuelperks! gas stations
• Weekly circular specific to each store that can easily be sorted by category

Starting today, shoppers can access personalized coupons on the new web platform at
https://coupons.winndixie.com and can download the My Winn-Dixie mobile app free via iPhone and Android app stores. For a limited time, those who download the app can clip a coupon for a free grocery item as part of a special launch promotion.

Once customers create an account and register their reward card with My Winn-Dixie, the personalized coupons will be delivered online or via the mobile app.

Customers can easily click and save offers and redeem them using either their physical reward card, phone number look-up, or the app’s digital reward card at the register. The more people shop with this program, the more personalized their coupons will become. My Winn-Dixie offers customers the same functionality on both the mobile app and website, so customers can use the features at home or while in the store.

“With My Winn-Dixie, our customers will never have to physically clip a coupon again,” added DuMars. “Customers who also take advantage of Apple Pay can essentially redeem digital coupons, earn fuelperks!, unlock everyday savings and pay for their groceries all from their mobile phone.”

About Winn-Dixie
Winn-Dixie Stores, Inc. is a subsidiary of Bi-Lo Holdings, which is the fifth-largest conventional supermarket in the United States based on store count. Founded in 1925, Winn-Dixie employs nearly 50,000 associates who serve customers in approximately 521 grocery stores, 143 liquor stores and 395 in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. For more information, please visit www.winn-dixie.com and www.biloholdings.com.