Clearwater Marine Aquarium Eliminates Plastic Water Bottles

CLEARWATER, FL - In an effort to keep plastic out of the ocean, the Clearwater Marine Aquarium announced it will no longer sell water in single-use plastic bottles.

Instead, the aquarium will replace plastic water bottles with an environmentally friendly option, JUST Water.

Created by JUST Goods Inc., a global consumer goods company that specializes in sustainable packaging, JUST Water, is 100 percent spring water from upstate New York, packaged in a bottle made of 82 percent renewable resources.

The aquarium has first-hand knowledge of the devastating effects plastic has on sea animals and their habitat. The elimination of single-use plastic water bottles at Clearwater Marine Aquarium will reduce the amount of plastic waste by more than 100,000 single-use plastic bottles in one year.

Aquarium guests now have the option to purchase JUST Water, which comes in a 100 percent recyclable, paper-based carton. The carton is composed primarily of responsibly sourced paper from managed forests certified by the Forest Stewardship Council with a plant-based bioplastic cap made from sugarcane.

JUST Water will be recognized as the exclusive water and official partner of Clearwater Marine Aquarium as well as a presenting partner of Winter’s Ocean Warriors Education Program and Sea Turtle Awareness Day.

“Plastic is a deadly problem for marine life and something our rescue team sees daily,” said David Yates, CEO of the aquarium. “Eliminating CMA’s use of plastic water bottles and switching to JUST Water, a more sustainable alternative, is a positive step in improving the health of our fragile marine environment. We deeply appreciate JUST’s commitment to make this happen.”

“We’re proud to be partnering with Clearwater Marine Aquarium, a true progressive leader in the marine conservation space. Together we will educate and inspire guests with actions we can take to protect our environment for the future," said Ira Laufer, JUST CEO.