lora dillenkoffer : Entrepreneurship how to find the right idea

Want to create your box, but you do not know what activity started? Never mind . We give you six easy tips for inspiration and imagine a business that makes the difference .

 It's not the idea that triggers the creation , but the desire to create , says Jean -Pierre Martin , director Eveilleco , the association develops Beacon tool, widely used by support networks to help the emergence of ideas.

 We must consider that to undertake is good for you and feel its ability to find the idea.  Attention, idea works !  Wanting to be restaurateur home , this is not an idea sufficiently refined , alert Catherine Mailhan , coordinator of business creation in the City trades City of Science and Industry division in Paris. How will your value? Propose themed buffets by color , for example? Even in a market that we think carrier , it takes a little longer .
Beware oversized ideas !  Lack of skills , legal barriers, capital-intensive project too ... All these barriers often lead the

are creators to abandon their original idea , says Alexandra Barth, consultant to the Agency for entrepreneurship (PACE) . Here are six tips to follow to find your business .


1 . Cultivate his passion

lora dillenkoffer : During a photography workshop in college, Ben Walid Salem had a passion for this art. He quickly abandoned his vocation , not having the means to buy equipment . Growing up in a Zup , the path traced is , anyway , more on the side of an electrical engineering CAP . What he did. Not finding employment in the industry in 25 years, the young man was to accumulate temporary assignments as line worker .

Life makes him meet a professional skateboarder and became its manager.  For two years of international touring, I attended photographers and cameramen and this has rekindled my dream , he says . When collaboration ends, he returns to his neighborhood, begins work on his personal Zup ... and finally dares to start as a professional photographer.


Sophie Flinois Hagenbach also aspired since lontemps to open his guesthouse. Still had to have rooms for rent. When there is the opportunity to buy the adjoining property to his, she seized her aware that she will not come twice.

2 . Avoid  syndrome M6

New Valerie Damidot who want to deco coaching, we had to shovel ensures Catherine Mailhan ! People are very influenced by the media while this is not necessarily the activity that suits them .  A phenomenon that confirms Alexandra Barth .

How many people want to create or recover a restaurant because they were suddenly developed a passion watching Come Dine . This is not necessarily what I would call Bonneidee . Here is a project whose development is capital-intensive . usually the first appointment to the enthusiasm shower bank.

3 . Think value

 Learn from other great ideas , use their strengths and improve their weaknesses  , the Board of Alexandra Barth , confirming and a Bonneidee is not necessarily new .
 Existing cloth diapers on the market were not really the point , says Florence Hallouin contest winners Ministry of Research for its layer hammock . I created an effective, practical and aesthetic .  No need to have a great innovative product to have the value that makes the difference .

André Mollard , creator of Combe Savoie Packaging , a company specializing in the manufacture of wood packaging , can testify :  Few people believed in my project, as there was already a strong industrial base in this niche , but I managed to . stand out perfectly responding to customer needs , keeping it safe .  It can be distinguished even on a very traditional craft . In its Parici shop, the optician Parissima Esmailzadeh it sells glasses made ??of wood, horn, vinyl ... : Success is waiting for you .