Regymen Fitness Opens 1st Tampa Bay Studio In Clearwater

CLEARWATER, FL — Fast-growing boutique fitness studio concept Regymen Fitness is expanding its presence in the Southeastern U.S. with the opening of its newest studio at 23684 U.S. 19 N. in Clearwater Nov. 14.

This is the first of three planned locations for the brand and franchisee Gretchen Mitchell in the Tampa area.

Mitchell owned multiple businesses in Utah before embarking on a 17-year career in banking that brought her to Tampa, where she currently works in wealth management and teaches entrepreneurship classes at the University of Tampa.

“Fitness has been a big part of my life for the past several years after being faced with some serious health concerns,” said Mitchell. “I found that having the ability to stick with a consistent workout routine and focusing on a nutrient-rich diet helped me to avoid being on medication I didn’t want to take long term. I am very excited to bring Regymen to the Clearwater market, as I truly believe there’s nothing else like it in the area. I really wanted the opportunity to open my own gym with all the things I love, especially one that caters to all levels and feels like a community where people can socialize and network outside of a bar or a club.”

In partnership with Mitchell, Regymen Fitness plans to continue expanding beyond Clearwater and throughout Tampa over the next few years. In total, the brand sees the potential for as many as 18 studios throughout the greater Tampa region.

“In addition to Gretchen’s three planned studios, our goal is to bring five company units to the Tampa market over the next few years,” said Regymen Fitness Chief Operating Officer Nick Binnings. “The potential in the Tampa market is enormous, and we’re excited to kick off our presence in Clearwater with a dedicated and experienced owner like Gretchen as we continue breaking into the Florida market and expanding throughout the state.”

Regymen Fitness is a high-energy, boutique fitness studio with three platforms: Burn, focusing on cardio and weights; Box, focusing on power punching and core work; and Build, focusing on compound movements and explosive cardio. Classes track heart rate and use analytics to help members set goals while giving them real-time access to the progress of their workout.

It was created by fitness industry experts Edward Navan and Donnie Jarreau in 2015 and launched franchising opportunities in 2018.