Madonna, MIA and the NFL's Poor Taste

Let's face it, the NFL is not, and has never been, about family values. It's all about a brutal game, using up human resources and money.

Today's crop of popular entertainers feels more compelled to make statements part of the performance. Some good, some bad, some plain stupid.

As long as the NFL has an unwitting sponsor like Bridgestone that will pony up money for these cutting-edge extravaganzas, there will be controversy.

Maybe that's the point.

People watch to see what outrageous display will happen at the half-time show. Hold those eyes on that screen while they are munching up that half-time feast.

Brian McCarthy, NFL spokesman said: " M.I.A. had not done anything similar during rehearsals and the league had no reason to believe she would pull something like that during the actual show."

No, but they were probably hoping something controversial would happen. It's all about the ratings.

There are two games going on Super bowl Sunday. One is on the field, and the NFL is playing the other one with your head.

MIA through the "Hail Mary," and NBC missed it. Surprise, surprise.

The public is enraged, the media goes ballistic, the Internet ignites. Everyone up at NFL headquarters has a grin from ear to ear.

How did it affect me? I flipped her a bird back, had another rib and thoroughly enjoyed the rest of Madonna's performance.

I love Super Sunday.

E-mail Doc at: dr.webb@verizon.net