LEGOLAND Unveils World's 1st Virtual Reality Roller Coaster

WINTER HAVEN, FL – The world’s first virtual reality roller coaster for kids debuted this weekend at LEGOLAND Florida Resort in Winter Haven.

The Great LEGO Race combines roller coaster thrills with virtual reality technology to put guests in the center of an action-packed virtual road rally where they're the star of a rollicking race against several LEGO minifigure competitors – all while riding a roller coaster

Wearing optional virtual reality headsets while riding the roller coaster, guests experience the point of view of a LEGO race car driver with action taking place in every direction — up, down, forward, backward and all points in between — in a dazzling environment where everything is made of LEGO bricks.

The wild and wacky race pits guests against a LEGO pirate, wizard, surfer, trendsetter and pharaoh driving brick-built vehicles like a rocket-powered windsurfing rig, a stylish scooter fueled by espresso and an ornately canopied bed (called a "litter") carried by mummy servants.

The adventure begins as guests step through the ride's bold new entry portal, which features giant versions of several minifigure racers and their custom LEGO vehicles. The nearby queue is filled with colorful graphics representing each of the five racing teams, with themed elements to entertain waiting riders and video screens demonstrating the virtual reality experience.

Once guests are dispatched aboard the ride vehicles, sophisticated technology syncs the virtual visuals with the roller coaster's twists, turns, drops and climbs, creating an all-new experience.

Developed under the supervision of Merlin Magic Making, the company's global creative and delivery division, the Great LEGO Race is the first virtual reality roller coaster experience designed for kids and represents the first time the LEGO brand and minifigure characters have been integrated with the state-of-the-art technology in a theme park attraction.

LEGOLAND Florida Resort features more than 50 rides, shows and attractions inspired by popular LEGO and DUPLO brands, plus LEGOLAND Water Park and on-site accommodations at the 152-room LEGOLAND Hotel and the 166-room LEGOLAND Beach Retreat.

For more information, visit LEGOLAND.

Images via LEGOLAND