Mind Your Own Business - 2

The “minding” of your business means paying attention to how your customers see you.

You’ve heard the old saying that the first impression you make on someone is critically important and the opportunity for a second chance at a first impression is rare. Like it or not, the way we present ourselves and our businesses is a critical piece of  ”minding your business.” Take a step back and ask yourself, ‘what do other people see or experience when they first meet me and my business?’

Recently, while working with an executive team at a local company, I was distracted by the appearance of one of the team’s members. In a group of well-groomed professionals, David (not his real name) stood out. He was a rumpled, torn jeans-clad mess. The others in the group have ‘special’ names for him and clearly he is not making a favorable impression on his peers, let alone clients. David appears totally unaware of the discomfort he creates for his peers but because he has longevity with the firm, his appearance is tolerated. I noticed that when clients are involved in meetings, one of David’s peers will make a remark or excuse to the client for David’s quirkiness. 

A question I have is: Is the business bottom line impacted by David's lack of professional presence?

There are surprisingly many people who are unaware of their inappropriate appearance and how it affects their business image.  

What is your professional image saying about you?

Do you cultivate and present an inviting and welcoming business image? It is important to know your audience. As much as we want to be individuals, our audiences are much more comfortable when we dress the part and meet their expectations. 

Think about your own expectations of the businesses you interact with. The grocery store, for instance. Would it be a turn-off if the store personnel wore rumpled and dirty clothes and were unkempt as they wrapped your meat or chicken? Or if the pharmacist clearly had dirty hands? We expect a certain appearance from those with whom we do business. Your customers have expectations of you … and, most times, they are unspoken.