AT&T Brings in a COW to Boost Service at Miami Boat Show

As thousands gather to enjoy the big boat show in Miami next week, AT&T will be keeping the data-hungry crowds connected. The company is bringing in extra network support so customers can share their experience at the event with friends and family.

AT&T has set up a cell tower on wheels (COW) to get ready for the large number of smartphone users at the boat show. The COW is boosting internet connectivity. The improved coverage at the show will help give customers faster and more reliable connections.

“Events like this boat show are full of moments customers want to share through texts, pictures, status updates, and phone calls,” said Joe York, AT&T Florida president. “We’re working to give them great coverage and fast speeds.”

AT&T continues to see increased data usage across its mobile network, especially at big events, like the boat show. In fact, AT&T says data on its mobile network has increased about 250,000% since 2007. Most of that traffic is video.