AT&T Brings in a COW to Boost Service at Music Festival

As thousands gather this weekend to enjoy the big music festival at Virginia Key Beach Park and Miami Marine Stadium, AT&T will be keeping the data-hungry crowds connected. The company is bringing in extra network support, so customers can share their experience at the event with friends and family.

AT&T has set up a cell tower on wheels (COW) to get ready for the large number of smartphone users at the music festival. The COW is boosting internet connectivity. The improved coverage at the event will help give customers faster and more reliable connections.

“Events like festival are full of moments customers want to share through texts, pictures, status updates, and phone calls,” said Joe York, AT&T Florida president. “We’re working to give them great coverage and fast speeds.”

AT&T continues to see increased data usage across its mobile network, especially at big events, like the music festival. AT&T says data traffic on its mobile network has grown more than 470,000% since 2007. To put this into perspective, as of 4Q18, 252 petabytes of data cross the AT&T network daily. It would take roughly 2,000 years to listen to 1 petabyte of music. This is 6X more than when 4G LTE launched in 2011 and nearly double the amount of data in 2015, just 3 years ago.

For more information about AT&T coverage, visit the AT&T Coverage Viewer. For updates on the AT&T wireless network, please visit the AT&T network news page.