Screening Room, the New Technology That Will Change the Cinema

The world is changing, so is the cinema. A place of many convergences, Cinema has been particularly affected by the advent of new technologies in all areas: marketing, production, performance ... But Beyond the improvement of sound and Images, there is a revolutionary new web platform, Screening Room, that allows people to watch movies in the conform of their home on the very same day of their big-screen debuts..

The cinemas could soon be almost empty as this technology is gaining popularity. With Screening Room you can spare the time and effort to go watch a new movie by paying $ 50. It is expensive, of course, but you have access to your favorite films at home, on your sofa; it turns your home into mini-cinema. Who knows, we may be able to enjoy the coming marvel films with our entire family without leaving home.

The co-founder of Napster, Sean Parker, plans to have the public buy a special device for $ 150, then charge $ 50 per film, with a 48-hour time frame to watch the movie once the amount is paid. The idea is to let customers divide the amount as they wish and remind them that they will not have any travel-related expenses either.

The project could nevertheless attract the animosity of the cinema channels, those who project the films. Screening Room offers them a $ 20 payout per private screening out of the 50 already billed to the buyer, but this will not necessarily offset the gains they would have made if all the people watching the private viewing went to theaters.

The distributing companies, meanwhile, ask for 20%, or 10 dollars out of the $50. Sean Parker plans to keep 5 dollars per viewing. Companies such as Sony, Universal and Fox are already interested and are discussing the project. In addition, the device that will provide the film to users would be equipped with anti-piracy technology.

However, given that Screening Room wants the exclusivity of this kind of distribution, which can create a problem with companies that already have partnerships with Comcast (for Universal) and Playstation (for Sony). Other groups see in this project the beginning of the end and the death of cinemas. They are 100% against it.

Regardless of diversity of opinion, the founders of the project are optimist that sooner or later Screening Room would spread to the developed countries, and become a household name.

The main question some critics are now asking is would people be willing to pay $ 50 for a single film just not to have to go to a theater?