Entrepreneurship At Its Finest - Little Greek Restaurants

If you are a business owner, chances are that you frequently eat quick service, or fast food.  The convenience and abundance of options makes it nearly impossible to crave one of these tasty treats.  But I find myself asking two questions - 1. "Why are most of my fast options of the hamburger variety?" and 2. "Why is everything so unhealthy?"

Let's tackle the latter first.  Most QSRs (Quick Service Restaurants) utilize a strong efficiency model to manufacture and transport their food items.  And in many cases, the quality of the food items is mediocre, or worse, to begin with.  Then, these items, especially the proteins, get flipped and dipped - lubed and goobed before being formed into a lightweight, deeply frozen, probably held many weeks somewhere in a freezer, pressed into various shapes, excessively handled by people and machines food "item" meant for the bottom of a deep fryer or the top of a greasy grill.  After all of the effort and processing, patrons are left with meal options that can exceed 1000 calories.

I find it interesting that we can over-do the handling, processing, and packaging of a food item, and somehow that is less expensive than taking the same item directly from the source to the point of sale, without any of the warehousing, trucks, or administrative overhead.  Go figure?

As for the first question, I believe that hamburgers are just easy to produce, strore, transport, and sell.  "But what if I want something different in a QSR experience that is also fresher and healthier?"

Luckily, there is an answer!  Little Greek Restaurants, affectionately known as My Little Greek, offers fresh, healthy, fast, and different - all for about what you would spend on a greasier counterpart.  

Little Greek has eight Tampa Bay locations, with 4 being right here in Tampa, FL.  You can find a restaurant in Westchase, Carrollwood, South Tampa, and near USF.  Not only is this a breath of fresh air in the monotonous world of drive thru / fast food, Little Greek offers an inviting environment, friendly staff, and did I mention the great food?

Little Greek President Nick Vojnovic has struck gold with this new concept.  The former Beef O' Bradys executive has bet it all on the emergence of mediterranean food amidst an era of increased health awareness, and investors are flocking to buy in.  With plans to open 100 stores across Tampa Bay and the US, Vojnovic and Little Greek have already opened opened eight Florida locations and have 5 more on deck.  Interest in this innovative concept is not limited to those in Florida.  There is also a franchise in Richardson, Texas and parties from as far away as Bejing, China have expressed interest.  During a time of recession, Little Greek seems to have conjoured a winning recipe.

If you would like more information about Little Greek Restaurants, contact Nick Vojnovic at: Nick.Vojnovic@gmail.com, or visit the company's website at http://www.mylittlegreek.com.

Little Greek can also be found in the social media realm, with the following sites:

Facebook    Twitter    Yelp      UrbanSpoon