Pura Cycling Studio Soft Opening Oct. 18 7p-9p

Wrapping your mind around exercise is more than half the battle but convincing yourself to join the other fitness drones at the local gym is not always—if ever—an easy task. Lucky for Tampa, a refreshing concept is about to take the local fitness scene for a spin, literally.

Spun from the organic, minimalistic lifestyle of Costa Rica natives, Pura Cycling Studio  captures the essence of the theory, “less is more” like none other. Homegrown by local entrepreneurs Stephanie Farquhar and Alfio Carroccetto, Pura Cycling is stoked to instigate the ¡Pura Vida! ideology in the 813.

Fitness fiends with a no-worries mantra, these instructors are sure to give you a wicked workout and solid support to help you reach your fitness goals.

“At Pura, it’s about you. It’s about leading a balanced lifestyle. It’s about encouraging a healthy community. We’re just cultivating the process,” explains Stephanie.

With different rides to fuel your escape, each class is designed to challenge every fitness level and are strategically arranged to appease all Google calendars. From early risers and lunch breakers, to weekend warriors and night owls, you’re sure to find a time slot that suits your personal schedule.

Alfio continues, “We’re both amped to get started and discover all the ways we can modify Pura to better benefit our members and connect with the community.”

Located in The Shoppes at New Tampa Plaza , Pura Cycling Studio will be breaking ground this Thursday, October 18, 2012 with their soft opening from 7p-9p. This event will give the community the opportunity to check out the newly renovated studio, world class equipment and energetic instructors before classes start in early November.

For membership and pricing info, cycling swag and updates, visit their website, check out their Facebook page or shoot them a tweet.