Three Design Standards for the Mobile Internet and Websites

Three Design Standards for the Mobile Internet and Websites

There are more than 5.3 billion mobile users globally and we, as consumers, are spending nearly ten hours weekly on our mobile devices. It is without wonder that mobile marketing campaigns are becoming increasingly necessary and critical for brand awareness along with advertisers.

The mobile applications marketplace on our mobile devices is expected to earn a staggering $25 billion in profit by 2015, an increase of 327% from 2010 in which revenue was approximately $6.8 billion. Mobile Apps (short for applications) are definitely a pronounced way to interact with patrons, whether engaging is by education, entertainment or information.

Based on all the campaigns and apps that we have researched and developed along with isolations of the most reputable predictors of success in mobile marketing, the following three design factors stand out:

1. The K. I. S. S. Principle

(Keep it stupidly simple)

When conceiving mobile advertising crusades, the difficulty is to sharpen your company’s marketing message down to a concise and plain call to action that seizes your objective or intent. What information do you wish to capture from the mobile enabled customer? What will the user receive from you in return?

Easy-to-learn controls balanced with varied game play is what makes most successful games, such as Roxio’s Angry Birds.

When it comes to mobile apps the winners are those that are designed to accomplish a clearly defined, yet simple task. Utility apps, such as The Sitter Sorter ™ With apps, especially utilities, the winners are often those designed to accomplish a clearly defined, simple task.

It is not surprising that among the highest selling mobile applications  from ITunes
and Android Marketplace along with other download stores, one will continually
see a bunch of indie hits programmed to do a single task – say, make your mobile
device into a flashlight, or help you boil the perfect egg, or bring an awesome
alarm clock that plays music files of your choice.

There is a glamour and influence when keeping things simple.

Legendary Apple designer Jonathan Ive sums it up this way:

Great design “feels almost inevitable, it feels ... un-designed, it feels almost like ‘Of course, it’s that way, I mean, why wouldn’t it be that way.”’

2. Individuality and Uniqueness

The proposition that you make to a customer needs to provide a specific, singular
benefit – over and above words, images and clever presentation.

The offer needs to be something that your competitors do not or cannot provide. This can apply either to the way in which you make the offer – a unique bundle of benefits or features that make the offer irresistible – or something inherent in the product itself.

Groupon appears to have suffered because it was so easy to imitate. Now, having been named the fastest-growing company in Web history, it needs to innovate, and do so fast, if it hopes to avoid becoming the fastest shrinking, too.

3. Your Content Must Be Relevant

For marketing staff, if you have a product or service that satisfies a real shopper or client need, then you should already be equipped with an extremely clear focal point.

Aspire to communicate the product’s benefits as precisely as possible, and the
importance will shine through.

The more direct you are the better your results. Do not fall into the quicksand
of complicating your offer

To pluck an illustration of a happy hour gathering, just one word (“Thirsty?”), targeted around the end of the work day or shift, can be extremely compelling. Especially when followed by a sight of a cold adult beverage and friends having casual conversation.

For game and app developers, importance is a compelling objection, and the ultimate component that will make you stick out in a saturated app store.

Withhold the urge to garner attention through silliness, because there is already a plethora of mobile game developers who have been driven into the abyss of crazy games.

Trust your Gut! Stick with what you know and what you can excel at over your local and global competition. Provide the quality and value that your {potential customers along with your current clients} are yearning for. If you, as a business or entrepreneur, can satisfy a client’s needs, while exhibiting the strengths of your company, than you are on the way to profitability.