Tourico Holidays Continues Its Rapid Expansion in Asia

Orlando-based Tourico Holidays has reported it has increased its hotel inventory in Asia by 20 percent in 2016, as the company continues to focus on increasing its influence in the region. Tourico has more than doubled its hotel partnerships in the market to a total of over 5,000 hotels in the region.

Year-over-year bookings of pre-purchased hotel rooms, or “ExclusiveDeals”, have increased by more than 100 percent in Asia in 2016. Tourico aims to pre-purchase another $15 million dollars in hotel inventory in Asia before the year’s end – targeting primary cities in China, Japan, Korea, Singapore, Thailand and Australia.

To facilitate additional growth in the region, the company recently opened a new office in Shenzhen, China, and plans to open offices in Seoul, Korea and Sydney, Australia within the next six months. Tourico already has several offices in the Asia-Pacific region – including those in Beijing and Shanghai, China, Hong Kong, Tokyo, Japan, Bangkok, Thailand, New Delhi, India and Brisbane, Australia.

“Asia is a region demonstrating incredible travel growth, punctuated recently by a very strong first half to 2016, so our primary goal now is to double our hotel inventory again in the next five years,” said Steve Skidgel, Executive Vice President of Global Product Development for Tourico Holidays. “In addition to bolstering our hotel partnerships, we’ve also shifted focus to building out our pre-purchased hotel inventory in the market, growing our ancillary inventory, and continuing to add offices and personnel on the ground.”