Tourico Holidays Increases Activity Bookings by 22%

Tourico Holidays, the world’s fastest growing wholesale travel brokerage company based out of Orlando, has shared data revealing a 22 percent increase in worldwide activity bookings in the past year. The company has also added 1,416 new activities to its global inventory during that time. Tourico predicts it will have more than 12,000 products available as part of its activities business by the end of the year.

“Hotels are at the core of Tourico’s business, but travel agents and distributors are increasingly bundling rooms with local ancillary products, like sporting events, ski passes, city tours, and transfers to increase their margins and customer satisfaction,” said Ofir Cohen, Executive Vice President of Global Activities for Tourico Holidays. “By adding another 1,400 activities – many of them in tertiary markets – we can now offer product in 100 new cities around the world.”

Tourico has seen an increase in bookings across nearly every category of its activities business, including theme park tickets (+12 percent), attraction passes (+37 percent), transfers (+29 percent), multiday guided tours (+34 percent), museums (+30 percent), ski passes (+59 percent), and sporting event (+65 percent).

In an effort to maintain its momentum, Tourico will look to continue adding new activities and attractions to its inventory, particularly in heavy-growth markets such as Asia, Canada and several Arabic speaking countries. The company has recently hired two new ancillary product managers to serve the Asia Pacific region, as well as the Middle East and Canada.

“Activities have tremendous appeal for both business and leisure travelers, so we’ve made a real commitment to ensuring our clients have access to the best offerings at the best price points – regardless of where their customers are heading,” said Cohen.