Palm Beach Royals Announce LaCroix Sparkling Water as Official Sparkling Water Partner

The Palm Beach Royals, South Florida’s premier-level Major League Pickleball (MLP) team, today announced a new partnership with LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ), naming the iconic sparkling water brand the Official Sparkling Water of the Palm Beach Royals.

The partnership unites two brands committed to promoting active, healthy lifestyles while enhancing the fan experience both on and off the court. As part of the agreement, the LaCroix logo will appear on the sleeve of the Royals' professional team jerseys and on the front of the Junior MLP jerseys, giving the brand prominent visibility at every level of competition. Throughout the 2026 Major League Pickleball season, LaCroix will also be featured at Palm Beach Royals events, community activations, youth programming and exclusive fan experiences.

“We're excited to welcome LaCroix to the Royals family,” said Zach Hunter, Managing Partner of the Palm Beach Royals. “Our organization is built around creating first-class experiences for our fans, partners, and community. LaCroix is a brand that aligns perfectly with the healthy, active lifestyle that pickleball represents, and we're thrilled to have them join us as our Official Sparkling Water.”

As part of the partnership, fans can expect LaCroix products to be available throughout Royals events, with co-branded activations, digital content, social media campaigns, hospitality experiences, and community initiatives designed to engage pickleball players and fans across South Florida.

“We're proud to partner with the Palm Beach Royals as they continue building one of the most exciting brands in professional pickleball,” said a Spokesperson at LaCroix Sparkling Water. “The sport's rapid growth and passionate community make it a natural fit for LaCroix, and we're excited to help fuel fans and athletes throughout the season.”

The Palm Beach Royals have quickly established themselves as one of Major League Pickleball's fastest-growing franchises, combining elite competition with a strong emphasis on community engagement, premium experiences, and innovative partnerships.

The partnership with LaCroix further strengthens the Royals' growing roster of premier corporate partners while reinforcing the organization's commitment to delivering an elevated experience for players, fans, and the Palm Beach community.

For more information about the Palm Beach Royals, please visit palmbeachroyals.com and follow along at X, Instagram, Facebook, TikTok, YouTube, and the newly launched team store.