Wayfair Opens First Birch Lane Brick-And-Mortar Stores In 3 FL Cities

FLORIDA — Wayfair, a Boston-based online platform that sells furniture and home goods, has opened its first-ever Birch Lane brand brick-and-mortar stores, launching them in three Florida cities.

The retailer’s new stores have opened their doors at Mizner Park in Boca Raton, International Plaza in Tampa and University Town Center in Sarasota, according to the company’s website.

The Birch Lane specialty brand offers shoppers “a fresh take on classic style, backed by the benefits of Wayfair — like free two-day delivery on thousands of items,” Wayfair said.

The company added, “Not only are we bringing a fresh perspective to classic furnishings and decor, but also to the customer experience. By now providing seamless options to shop in-person, online, or via our app, our customers can design their homes in whatever personalized way works best for them and their families.”

Wayfair operates brick-and-mortar stores under the AllModern and Joss & Main brands and will open its flagship store under the Wayfair banner this year in Illinois, according to Home Page News.