3rd West Florida Fresco Y Mas Grocery Store Opens In Palm River

TAMPA, FL — Southeastern Grocers Inc., parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, unveiled the successful completion of the grocer’s third West Florida Fresco y Más store, located at 7851 Palm River Road in Tampa.

The new Hispanic grocery store will provide the community with a specialized shopping experience that focuses on celebrating the Hispanic culture and unique flavors of the community.

As part of its opening celebration, the new store presented a $1,000 donation to Clair Mel Elementary School to give back to the local youth.

“At Southeastern Grocers, we are dedicated to evolving with our local community to offer our customers the best products and services," said Anthony Hucker, president and CEO of Southeastern Grocers. "With a growing desire for Hispanic products in the Tampa market, we believe now is the right time to diversify our offerings at this location. By listening to customer feedback and evaluating key consumer insights, we have personalized the new Palm River Road Fresco y Más to directly reflect the unique tastes and needs of the local community while also providing the traditional Hispanic offerings for which Fresco y Más is known.”

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Customers will immediately notice new enhancements and offerings throughout the Fresco y Más store, including:

• A new custom facade featuring a vibrant yellow color palate and bi-lingual signage throughout the store.
• Refreshed “Frutas y Verduras” (produce department) featuring a farmer’s market setting with a wider selection of tropical fruits and vegetables.
• A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch and daily specials, like arroz congri, pallet and more.
• An all-new, full-service Latin “Carnicería” (butcher shop) offering an expanded selection of fresh, custom-cut meats to better serve our customers, including T-bone steak, roast beef, whole or half top round and pork loin.
• Renovated “Panadería” (bakery) department offering an expanded selection of Hispanic pastries and local baked goods, including flan, croquette and custom tres leches cakes, made fresh daily, as well as a wider selection of local favorites.
• A refreshed Wall of Value section now featuring enhanced weekly specials on popular items customers purchase most.
• An improved Dollar Zone within the store, that features hundreds of everyday essentials that are tailored to the community, from grocery and cleaning to health and beauty.
• An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.

In 2018, the grocer introduced Fresco y Más to the Tampa market with dual openings of the Armenia and Sheldon Road stores. Founded in 2016, Fresco y Más grocery stores serve Hispanic and Caribbean communities throughout South and Central Florida.