Custom Craft Homes expands in Tampa with construction of model home and inventory homes

AR Homes byCustom Craft, a Tampa-based custom homebuilder and franchisee of Arthur Rutenberg Homes, is expanding its presence in Tampa Bay and taking an innovative approach to sales through a series of model and inventory homes designed to meet growing demand from homebuyers seeking high-end luxury homes. Included in the projects is a model storm-ready home in South Tampa that is designed for coastal and flood-prone areas.

The projects are being financed by American Momentum Bank. The bank has provided over $3.27 million in loans to finance the projects, which include a 4,068-square-foot inventory home in Odessa, a 3,824-square-foot inventory home in Lutz, and a 4,785-square-foot model home in Tampa.

“Despite what’s happening in the overall market, the luxury home market in Tampa is strong,” said Adam Smith, president of Custom Craft Homes. “While it’s not common for custom homebuilders to be investing in inventory and model homes, it’s part of our overall growth strategy and will allow us to cater to our high-end clientele and deliver luxury homes quickly.”

Custom Craft Homes specializes in “on-your-lot” custom luxury homes in Hillsborough, Pinellas and Pasco counties and has built homes in the Avila Golf & Country Club subdivision in North Tampa, and the Skylake and Victoria Lakes communities in Lutz and Odessa, respectively.

Model homes are uncommon among custom builders, but leaders at Custom Craft Homes believe they play an important role in helping luxury buyers understand a home’s design, finishes, sight lines and livability before making a purchase decision.

“We believe that when people can see and touch a home and get a sense of your architectural style, they become more comfortable in their buying decisions,” said Smith. “This has been proven by the bigger builders, and it’s the reason we feel strongly about building a model luxury home.”

Custom Craft Homes was founded in 1988 and self-funded all projects, until it established a relationship with American Momentum Bank in 2025. The first loan was to build a four-bedroom, four-bathroom home in Odessa – the “Grandview” model in Victoria Lakes – which now serves as a model home open to the public 7 days a week between 11 a.m. and 5 p.m.

“American Momentum Bank has deep experience working with homebuilders in the Tampa Bay area, having financed the construction of hundreds of new homes across West Central Florida, including townhome, infill spec homes, and horizontal and vertical construction within small to mid-sized subdivisions,” said Valerie Girrens, senior vice president, senior commercial relationship manager at American Momentum Bank. “We remain committed to residential construction throughout various market cycles.”

The storm-ready model home, located at 210 S. Occident Street in Tampa’s Beach Park neighborhood, will be an elevated three-story residence that combines AR Homes' unique architectural style with enhanced protection from potential flood risks. The first floor will feature a six-plus-car garage, with living spaces on the second and third floors.

The “Westshore” model is a four-bedroom, four-bathroom home with an elevator, a gourmet kitchen with Gaggenau appliances, expansive 90-degree sliding glass doors that open to the outdoor living space, a pool, a sunken fire pit and a floating staircase. The home features impact windows and doors and a whole-home generator. Construction is underway and is expected to be completed in spring 2027.

Construction is also currently underway on the “Grayton” model in the Skylake community in Lutz. The four-bedroom, four-bathroom home includes a club room that can be used for recreation or a media room. The outdoor space also includes a custom-designed outdoor kitchen, pool and spa and a 659-square-foot cabana providing covered outdoor space for indoor-outdoor living. The home is available for purchase and expected to be completed in February 2027.

“What we are finding is that people want something they can move into within 90 days, whether they are relocating or just looking to upgrade their home,” said Smith. “Custom homes have a lengthy planning and completion process, so having inventory available gives buyers a faster path to ownership while still delivering the design, quality and craftsmanship they expect from us.”

About American Momentum Bank

American Momentum Bank, a Texas-chartered banking association with total assets of $2.8 billion as of June 30, 2026, provides comprehensive products and services for businesses and individuals. American Momentum Bank has 18 full-service banking centers in Texas and eight full-service banking centers in Florida. American Momentum Bank’s strong capitalization, superior asset quality and experienced management teams position it as one of the premier banks in each state. In 2025, Forbes ranked American Momentum Bank as the No. 3 Best Bank in Florida, based on a survey of approximately 26,000 U.S. residents conducted in partnership with market research firm Statista. Visit www.americanmomentum.bank to learn more.