Kid Connoisseurs to Taste Test Winn-Dixie’s Private Label Products

WHAT:

Winn-Dixie is asking kids to taste test the store’s private label products and submit a video review for a chance to win a grand prize.

Now through July 15, customers can submit videos of their kids, aged five to 12 years old, reviewing SE Grocers Essentials, SE Grocers and Prestige products for a chance to win the Kid Connoisseur contest. Winners will be selected on July 17 and recognized at a local Winn-Dixie store.

Sharry Cramond, Chief Marketing Officer for Southeastern Grocers said, “We are confident that the pickiest eaters in the household will love our newly refreshed Southeastern Grocers brands just as much as the national brand variety, so we’re asking them to let us know what they think. Kids will love the taste and parents will love the price – and if they can’t taste the difference, why pay the difference?”

HOW:

Customers can submit their 30-second to 1-minute video entries to kids@segrocers.com by midnight on Saturday, July 15th. For complete contest rules, visit Winn-Dixie’s Facebook page at https://www.facebook.com/winndixie/

WHY:

Southeastern Grocers (SEG), home of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, has undergone its largest-ever transformation of private label products, spanning approximately 3,000 items across all categories. Southeastern Grocers has tested more than 2,350 own brand items, which led to improved quality reformulations on more than 2,340 products to provide superior quality, greater value and differentiation to customers without increasing the price.

Southeastern Grocers understands customers are seeking fresh, healthy, affordable food, which has led to substantial enhancements across the entire own brand product line, including:

• Over 2,430 products with no artificial colors
• Over 2,310 products with no artificial flavors
• Over 2,800 products with no MSG
• Over 2,790 products with no trans fat
• Over 2,390 products with no high fructose corn syrup