Marketing Firm Launches Campaign To Promote Black-Owned Business

Press release from PRESS PR + Marketing:

July 14, 2020

PRESS PR + Marketing launched Above The Fold, a community initiative to help tell the stories and amplify the voices of Black and BIPOC owned businesses through actionable steps – templates and marketing resources, communication strategy sessions and highlighting community leaders.

PRESS PR + Marketing created Above The Fold to help ensure Black and BIPOC business owners have the tools needed to successfully garner media coverage in the traditional news media landscape and effectively communicate with customers to develop brand awareness and loyalty. Above The Fold uses three steps to help amplify the stories of Black and BIPOC owned businesses including a Communications Toolkit, One-On-One Communication Strategy Sessions and Community Spotlights.

The Communications Toolkit features how-to instructions to create a press release, a media alert and ways to best contact the traditional media to raise the voices of our underserved communities. The One-On-One Communication Strategy sessions help set goals and determine the most effective external communication strategies for small business owners. Lastly, the Community Spotlights highlight the people, initiatives, businesses and organizations making a difference in the Tampa Bay community.

“At our core, the people in the public relations and marketing industry are storytellers and we want to help amplify the voices and stories of those in the Black and BIPOC communities by providing the tools to contact the media, form strategic external communication plans and highlight those who are enacting change,” says Holly Clifford Corral, president at PRESS PR + Marketing, “We are incredibly humbled by the support of Above The Fold and are excited to be a resource to our community.”

Above The Fold launched on June 17, 2020. For more information about Above The Fold, to download the Communications Toolkit or to sign up to have a One-On-One Communication Strategy Session, please visit http://thisispress.com/resources/.

This press release was produced by PRESS PR + Marketing. The views expressed here are the author's own.