Super Bowl LV Experience To Span 2.7 Miles Along Tampa Riverfront

TAMPA, FL — In less than 150 days, Super Bowl LV will make its way to Tampa Bay for the fifth time.

2021 will mark the third time since Raymond James Stadium opened in 1997 that it will host a Super Bowl (2001, 2009). The former Tampa Stadium also hosted a pair of memorable Super Bowls in 1984 and 1991.

The Tampa Bay Super Bowl LV Host Committee is chaired by former Tampa Bay Buccaneers Hall of Fame Linebacker Derrick Brooks, former Florida House of Representatives member Will Weatherford and Tampa Bay Sports Commission Executive Director Rob Higgins.

“We couldn’t be more excited to host Super Bowl LV,” said Brooks. “From the day it was announced, we’ve been laser-focused on creating an unforgettable Super Bowl experience for the teams, fans and our local community. We look forward to raising the bar even higher over the next 18 months.”

As one of the signature events surrounding Super Bowl LV in Tampa Bay, Super Bowl Experience presented by Lowe’s will be free and open to the public beginning Friday, Jan. 29 and will span 2.7 miles, including the Tampa Riverwalk. The event will take place within waterfront parks along the Riverwalk and feature concerts, food and beverage, sponsor activations, the NFL Shop presented by Visa and more. Super Bowl LV will be the first time that Super Bowl Experience will be free for all attendees and produced jointly by the NFL and Tampa Bay Super Bowl LV Host Committee.

Julian B. Lane Park in downtown Tampa will house the NFL’s free football theme park celebrating Super Bowl LV. Fans will have the opportunity to collect Player and Legend autographs, take photos with the Vince Lombardi Trophy and immerse themselves in a variety of exhibits and interactive games. Fans will also be able to enjoy the youth-focused Play 60 Zone and other family-friendly activities throughout Super Bowl Experience.

“We look forward to working with the Tampa Bay Host Committee on creating memorable moments that will celebrate Super Bowl LV and bring the community of Tampa together in a safe and meaningful way,” said Peter O’Reilly, NFL executive vice president of club business and league events. “We are working hard to ensure all activities during Super Bowl LV week will adhere to the latest public safety guidelines set by medical and public health officials, as safety is our No. 1 priority.”

Other parks along the Riverwalk will feature local food and beverages, music and entertainment, health and fitness activities, activation zones and other activities. The Riverwalk will transform into a Super Bowl amusement park showcasing Tampa Bay's culture and experiences.

“Although these last five months have presented us with unprecedented challenges, our partnership with the NFL has never been stronger, and we are ready for the opportunity to host the most important Super Bowl of our lifetime,” Higgins said.

“We are thrilled to be able to officially announce our blended-model Super Bowl Experience in tandem with our friends at the NFL, in addition to our primary social legacy initiative, Forever 55, along with new host committee strategic partners today," Higgins said. "We look forward to showcasing our hometown’s incredible growth, unwavering resiliency and very bright future through our community’s host movement leading up to and during Super Bowl LV on Feb. 7. We are confident that the positive impacts of this event will be felt in our community for many years to come.”

More details about Super Bowl Experience and how to reserve free tickets will be announced at a later date. Fans can sign up to receive updates on the latest Super Bowl information by clicking here.

All NFL activities during Super Bowl week in Tampa Bay will adhere to the latest public safety guidelines set by medical and public health officials, as well as operate in full compliance all local and federal government regulations.

In conjunction with the National Football League, community and civic partners, the host committee has unveiled its primary social legacy initiative, “Forever 55."

Forever 55 includes a $2 million investment by the local host committee and the NFL, via the NFL Foundation, focusing on pillars that best reflect the needs in the Tampa Bay community. These include early childhood education, food insecurity, families, health and wellness, sustainability and systemic justice.

“To me, the Super Bowl provides an amazing platform on the grandest of stages to leave an everlasting impact on our community long after the confetti settles,” said Brooks. “Along with the NFL, we are committed to playing an active role in inspiring and creating significant change.”

“The Tampa Bay Buccaneers Foundation and the Glazer Vision Foundation strive for equality in education, gender and social justice. This community is part of the fabric of our identity and we are committed to supporting families and children throughout Tampa Bay,” said Darcie Glazer Kassewitz, owner/president of the Tampa Bay Buccaneers Foundation & Glazer Family Foundation. “We look forward to partnering with the NFL and the Host Committee on legacy programming that will create a lasting and positive impact in the Tampa Bay region for years to come."

While support from both the NFL and the local hosting efforts is crucial to the success of Super Bowl week, the backing from the local community is vital, Weatherford said.

The Tampa Bay LV Host Committee announced two new founding partners in Ashley HomeStore and ReliaQuest, both headquartered in Tampa.

“Hosting the biggest game on the grandest of stages requires an enormous amount of local support from both the public and private sector, and our community partners have proven time and time again that they will do everything in their power to prove that major events in our community are a huge success,” Weatherford said. “There are many opportunities for the local business community to engage and support our hosting effort and I’m proud to share that the private sector has stepped up in a big way, with two new strategic partners being announced today, Ashley HomeStore and ReliaQuest.”

ReliaQuest is a cybersecurity technology company trusted by the world’s leading brands. ReliaQuest will become the official cybersecurity partner of the Tampa Bay Super Bowl LV Host Committee. This is the first time a host city has had a cyber security subcommittee and ReliaQuest will chair it. ReliaQuest will secure the overall event from a command center located inside the Super Bowl Experience leveraging its SaaS security platform GreyMatter to monitor the environment in real-time.

In addition to this designation, ReliaQuest will help enhance the Community Ambassador Program, the host committee’s volunteer initiative, by securing the software site and workforce data collected during the application process. The partnership will include increased visibility into potential threats and collaboration to increase the strength of its controls.

The host committee has unveiled TampaBayLV.com, a landing page for community ambassadors who have an interest in future Super Bowl LV Host Committee volunteer opportunities and as well as local business/corporation partnership opportunities, additional community initiatives, as well as fan and ancillary event information.

Residents can also follow the Tampa Bay Super Bowl LV Host Committee on Twitter, Facebook, and Instagram at @TampaBayLV.

Video courtesy Super Bowl LV Host Committee