Yellow Strawberry adds three products to its all-natural hair care line

Yellow Strawberry (YellowStrawberryHair.com), a boutique salon in Sarasota and Manatee Counties, recently added three new products to its all-natural, chemical- and gluten-free hair care products found exclusively at the salons’ three locations.

The new products, spurred by client interest and current trends, include Making Waves Beach Spray, Intense Anti-Frizz Conditioner and Co Wash, a non-lathering crème cleanser. These three products, which join the salon’s 29 other products in this line, retail for $18 each.

Yellow Strawberry is one of only 50 salons in the country to carry this formula, which is also free of parabens, preservatives and salt and not tested on animals. The private product line, which the salon has carried for eight years, has been tested to substantially improve shine, humidity resistance, hold, moisture retention for smoothness and manageability. These highly concentrated formulas also put less strain on the environment due to its natural product base. Some are even 100 percent vegan-based products.

“Yellow Strawberry’s product line is free of the harmful chemicals you’ll find in most hair care products, including petrochemicals, sulfates, ether and acetone,” says Richard Weintraub, co-owner and master stylist of over 35 years, who helped develop the new formulas for the salon. “Our products are formulated to penetrate the hair and tackle the concerns associated with Florida’s environment, which has high humidity, tons of direct sunshine and chlorinated water. For example, when you cut yourself, do you want to use Neosporin® or a Band-Aid® on your cut? Most people put a Band-Aid on their hair that just sits there, not a product like Neosporin, which actually penetrates.”

Making Waves Beach Spray activates curl on straight or slightly wavy hair and is a great product for second-day styling. The lightweight spray contains essential minerals that create natural-looking beach waves. The humidity-blocking agents add texture to thin, fine hair to create the feeling of volume.

The Intense Anti-Frizz Conditioner contains shea and mango butters to smooth and protect colored or chemically treated hair from breakage while avocado and argan oils hydrate and add healthy shine, creating smooth and frizz-free lightweight curls. The conditioner was created to accompany the popular Anti-Frizz Shampoo.

Co Wash is a crème anti-frizz cleanser that uses thyme and witch hazel extracts to gently purify the hair and scalp, leaving hair moveable and shiny. The sulfate- and salt-free moisturizing formula creates softness and provides maximum color safeness.

The salon’s most popular product is Elixir 11, an anti-aging healthy hair treatment for $18. The mist is formulated to seal color, smooth frizz, repair damage, moisturize dry hair, strengthen fragile hair, improve texture and manageability, add shine, softness and silkiness and prevent split ends, flat iron, pool and sun damage.

All finishing products also contain sunscreen to further minimize hair damage from sun and heat. Yellow Strawberry offers a 15-day money back guarantee on its products and services. For more information, call 941-924-1311.

About Yellow Strawberry

Established in 1994, Richard Weintraub, a master stylist of over 35 years, and Desmond and Caroline Behan, who have been in the hair salon business for 30 years, own Yellow Strawberry. The salon has three locations, including two in Sarasota on Bee Ridge Road and Fruitville Road and one in Lakewood Ranch on Natures Way. Salon services include haircuts, color, styling, treatments and eyelash extension and makeup application. Fueled by their passion for hair, the salon sets the standard for innovative and creative haircuts, color and styling and provides exceptional customer service. Yellow Strawberry has earned multiple awards over the years and has been featured as “Best Hair Salon” in Sarasota. Visit YellowStrawberryHair.com or call 941-924-1311 for more information.