Marketing agency Big Sea acquires digital agency Sparxoo

ST. PETERSBURG, Fla. (March 1, 2022) – Big Sea and Sparxoo announced today that they are merging, combining two of the Tampa Bay area’s leading marketing agencies to form what will be one of Florida’s top full-service digital marketing companies.

For over a decade, Big Sea and Sparxoo have been on parallel paths building award-winning digital agencies. Now, the new, larger Big Sea will offer full-funnel marketing, branding, video production and web development services. Joining forces will also provide clients stronger digital capabilities, specifically in areas such as performance marketing, experience design, and video storytelling.

“Our clients are asking for deeper strategy and more thorough research, and we’re excited to grow our capabilities and consultative services to do just that,” said Andi Graham, CEO and Managing Partner of Big Sea. “Knowing we have the team to execute across the vast digital landscape, we can develop even more innovative and effective campaign strategies.”

Graham, Big Sea’s CEO and Managing Partner, and Dzuy Nguyen, Big Sea’s COO and Managing Partner, will retain their titles with the combined agency. Sparxoo President Rob Kane will keep his title as he joins Big Sea, and Sparxoo Studios will now be led by Michael Martz, serving as President of that organization.

David Capece, Founder and CEO of Sparxoo, will leave the agency after a transition period to focus on growing his software company CROOW, an innovative platform that streamlines creative collaboration for faster, better and smarter projects.

The merger creates a company with 42 employees and approximately $6 million in annual revenues. Financial details of the transaction were not disclosed.

The two agencies serve clients in a wide range of industries, from technology and higher education to e-commerce and nonprofits.

Big Sea, a 22-employee agency based in St. Petersburg, was founded in 2005 and has such clients as Mote Marine, The Sun Magazine, Health Warehouse, Accusoft, Stetson University College of Law, and the University of Tampa.

Sparxoo, a 20-employee agency based in Tampa, was founded in 2010 and has such clients as Tech Data, Cigar City Brewing, Florida Atlantic University, Amalie Oil, Summerland Wine, City of Clearwater, Hyatt Hotels, and Brooks Rehabilitation.

“Big Sea and Sparxoo have the same vision and focus on our client's digital marketing, with like-minded cultures of passion and growth," said Sparxoo's Capece."The news has been very well-received within both companies and by our client brands, who see the opportunity to continue to build on their digital initiatives."

For Big Sea, a larger, even more diverse team enhances the agency’s ability to help all types of clients –each of which comes to Big Sea with its own set of marketing challenges and opportunities.

“Blogging, email and Facebook are so 2020,” said Big Sea’s Nguyen. “These days, customers are also browsing TikTok, listening to podcasts, and chatting on Discord. The Big Sea team helps our clients’ brands engage with their buyers where they are and where they want to be.”

About Big Sea

Big Sea is a marketing agency founded in 2005 with offices in St. Petersburg, Florida and Colorado Springs, Colorado. Led by partners Andi Graham and Dzuy Nguyen, the agency earned a spot in Inc. Magazine’s 2019 list of Best Workplaces, based on employee surveys that measured workplace culture, benefits and employee engagement, and was named 2019 “Marketer of the Year” by the Tampa Bay chapter of the American Marketing Association. Its team provides full funnel, content focused digital marketing services to mid- market brands across the nation.
For more information, visit https://bigsea.co.

About Sparxoo:

Sparxoo is an award-winning digital agency that delivers strategically creative impact to empower market leadership for clients. With a results driven mindset, Sparxoo’s team is passionate to help clients accelerate growth. For more information, visit Sparxoo.com.