WINN-DIXIE ANNOUNCES PRODUCT AND PACKAGE IMPROVEMENTS TO KUDDLES, ITS LINE OF QUALITY, AFFORDABLE BABY ESSENTIALS

Winn-Dixie announces improvements to Kuddles, its line of quality, affordable diapers, formula and baby essentials, available exclusively at Winn-Dixie stores. With its new packaging design and improved diaper line, parents can rest assured that Kuddles will keep their baby’s smiling, making more time for what matters most.

“There is no need to spend more money or travel farther to get the quality baby essentials you need. We’d like to invite parents to compare Kuddles to the national brands today and see how much they can save,” said Mary Kellmanson, senior vice president of marketing for Winn-Dixie.

Winn-Dixie’s improved Kuddles baby brand line features:

·       New, softer, snugger drier diapers, with a back waistband for fit and containment and hypoallergenic and fragrance free liners, available in size 1 through size 5, plus training pants;

·       Alcohol-free baby and kid wipes in 10 assorted scents, including new Soothing Shea Butter, Lavender and Green Tea;

·       FDA reviewed and approved baby formula with DHA and ARA in five varieties, featuring an innovative scoop that fits into the lid for easy access.

For more information, or to locate the nearest neighborhood Winn-Dixie store, visit www.winn-dixie.com.