Honest Air Conditioning of Venice Named Best of Venice Finalist

The 13-year-old company attributes continued success to the services of a local business consultant.

VENICE, Fla. – March 12, 2013 –Honest Air Conditioning of Venice was named a finalist for the Best of Venice award by the Venice Gondolier Sun this past year. The company has been nominated by its community for this award for five out of the past six years. Even after 13 years of being in business, the company continues to take new steps to set its bar even higher.

Owners Nick and Brooke Masher opened Honest Air Conditioning of Venice in 2000. Nick had worked in the air conditioning industry since 1973 and knew it was time for them to open their own business.

“We started with no customers and no money,” said Nick. “We built our business from the ground up, and learned how to continually make improvements even in the tough recession we faced.”

The Mashers attribute much of their success to their business consultant, Dulcee Loehn. Coach Dulcee has spent the last two years with the Mashers, helping to develop a strategic business plan and allowing Honest Air Conditioning of Venice to continue to grow and reach new heights.

Coach Dulcee Loehn is a certified FocalPoint Business Coach and founder of FocalPoint Business Performance of Tampa Bay. She spent over 20 years in executive and operations management within corporate America. She has extensive experience in all aspects of business management, marketing and sales. Coach Dulcee is also a published author and professional speaker.

“Coach Dulcee provides us with an outside perspective of what we are doing,” said Nick. “She helps identify our challenges so we can overcome them as a team. She holds us accountable to make the changes we need to make our business better than ever before; it’s an hour we look forward to every week. That hour keeps us on track and working towards the future.”

Prior to Coach Dulcee, the Mashers say they needed to fine tune their business plans, policies and procedures to take their business to the next level. From employee management to providing customers with great service, they needed the extra boost. Now, the Mashers spend about an hour each week with Coach Dulcee, and instead of just talking about their improvements, they are putting them into practice. The Mashers say they are looking to expand Honest Air Conditioning of Venice not only in floor space but in the number of employees as well.

“I have seen significant improvement in Honest Air Conditioning of Venice,” said Coach Dulcee. Their expertise has grown, but it’s their passion for the business and their customers that allowed the coaching to work to create success. When owners are passionately committed like the Mashers, it shows in their business, and that is why we have seen so much improvement.”

Honest Air Conditioning of Venice will continue to work with Coach Dulcee, as she is a valuable asset to their team. They look forward to offering only the highest level of customer service as they continue to find ways to improve their expanding business.

To learn more about Honest Air Conditioning of Venice or to contact the Mashers, please call (941) 953-4427 or visit www.honestacofvenice.com.

To learn more about Coach Dulcee Loehn, or to contact her for a free coaching consultation, please contact her at dloehn@focalpointcoaching.com or visit her website at www.coachdulceeloehn.com.

For media inquiries, please contact Lisa Noury of Vistra Communications at 813.961.4700 or LisaN@consultvistra.com.

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