5 Social Media Tips for Small Businesses

We ‘like’, we ‘heart’, we ‘favorite’ you, social media! Without this digital revolution, we wouldn’t be able to add a filter to a pic of our lunch or keep in constant communication with old friends who live across the country. 

Today, social media enthusiasts around the globe are joining in to celebrate Mashable’s fifth annual Social Media Day. To participate, use the hashtag #SMDAY or find a Social Media Day meetup in your area.

In honor of Social Media Day, AT&T offers these 5 tips for small businesses:

1. Communicate your uniqueness

Too many businesses are trying to be too many things. Instead focus on what makes you unique and incorporate that into your social media strategy. That means communicating how your value proposition to customers is different from competitors, of course, but more importantly it means having a personality!

2. Stop selling

Just because you can sell doesn't mean you should -- or at least, don’t use social media strictly to sell.

3. Tell a Story With Images

Images are your secret weapon in breaking through the clutter of social media. Images are an incredible way to say a lot, quickly and easily, in a way your followers can easily react to, so use them to your advantage. Multiple images and collages are especially great for saying a lot without any words.

4. Show Us with Video

People don't have to imagine as much with video, so it’s another great way to communicate your uniqueness and tell stories while making content that’s super shareable.

5. Do some A/B testing

If you aren't getting the results you are looking for, try experimenting with your content in a systematic and scientific way. Study your content and what seems to resonate -  then try different variations of that and see what time and time again gets engagement. Remember to only try and test one “variable” at a time - otherwise you won’t know what’s making the difference.

Read more about these social media tips in a recent article on the Business Circle.