Santa to Host Pledge Drive to Stop Distracted Driving in Tampa

Santa Claus is coming to town, and he won’t be texting, emailing, or taking selfies on his way here! He doesn’t want holiday travelers to either.

Old Saint Nick is so adamant about keeping his eyes on his reindeer and not on his smartphone, he is making a special visit to AT&T’s South Tampa store in advance of Christmas Eve to host an It Can Wait pledge drive to stop distracted driving. As a bonus, he’ll pose for “Santa Selfie” photos and video with store visitors.

AT&T’s It Can Wait campaign message is simple: Distracted driving is never OK. You’re never alone on the road, even when you’re alone in your car. Nearly 13 million pledges have been made to never drive distracted since 2010, when AT&T launched the It Can Wait campaign. But we want to do even better! AT&T has set a goal of reaching 16 million pledges in 2016, and we only have a few weeks left to do it!

New 2016 AT&T research on distracted driving shows pledging matters and makes a difference:

• Almost half of people who pledged said they now don’t use their smartphones while driving.
• Those who share their pledge with others are even more likely to stop, and more likely to speak up to others.
  • 4-in-10 asked a friend or family member to not use their smartphone while driving.
  • One-third asked a driver to not use their smartphone while driving when riding as a passenger.
  • 4-in-10 asked a passenger to operate their smartphone while they are driving.

To learn more, visit www.ItCanWait.com and follow @ItCanWait on Twitter.

WHEN: Sat., Dec. 3 - 11 a.m. – 2 p.m.

WHERE: AT&T Store, 1000 S. Dale Mabry Highway, Tampa FL 33629