Business & Tech
Bonobos "Guideshop" Opening at Buckhead Atlanta Next Month
The all-online store is using a brick-and-mortar outpost to let customers try on clothing before they order it.
Although a brand-new menswear retailer is coming to Buckhead Atlanta on Dec. 12, customers won’t actually be able to take any clothes home from the store itself.
According to Tomorrow’s News Today, the Bonobos “Guideshop” will allow men to see the brand’s clothing in person, and even try items on to get the size right. Once the perfect item is found, Tomorrow’s News Today says, customers can either place an order at the store, or they can visit bonobos.com to make their purchases. Orders placed at the store will be delivered to customers’ homes.
Bonobos is an e-commerce retailer which only sells its merchandise on the internet. Guideshops are meant to allow customers to ”try before they buy;” the Guideshop in Buckhead Atlanta will be the first in the Atlanta area, Tomorrow’s News Today says.
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You will find the Bonobos Guideshop near Theory inside the $1 billion development, reports Tomorrow’s News Today.
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