Fitzgerald+CO Ends First Quarter With Four New Accounts

Fitzgerald+CO is primed for continued growth in the second quarter after landing four marquee accounts during the first three months of 2013.

“We’re excited about the growth we saw in the first quarter of 2013, which we see as another sign the economy is continuing its rebound,” said Dave Fitzgerald, president and CEO of Fitzgerald+CO. “Companies know now is the time to start working with a trusted partner who can shape and tell their story, and we’re looking forward to continuing our momentum in the second quarter of 2013 and beyond.”

New clients the agency added to its roster are:

• Panasonic Energy Corp. of America: Fitzgerald+CO will conduct brand strategy and positioning to introduce a line of Panasonic batteries in the United States. Fitzgerald+CO plans to leverage the strength of the Panasonic brand to promote the company, a leading supplier of primary and secondary batteries.

• Krystal: As part of its engagement with the South’s oldest quick service restaurant brand and the second-longest standing in the nation, Fitzgerald+CO will develop a fully integrated marketing and communications plan. Work for the Atlanta-based Krystal includes research, creative development, media planning and buying and a re-positioning of the restaurant chain.

• Synovus: Fitzgerald+CO will conduct positioning and brand work for the 125-year-old financial services company. With more than $27 billion in assets, Synovus the Southeast and the 38th largest financial services company nationwide.

• Hot Hands: Fitzgerald+CO will lead media planning, media buying, creative and digital efforts for Hot Hands, a subsidiary of Kobayashi Americas. The company’s air-activated heat packs designed for hands, feet and other parts of the body are available at 8,180 retail locations nationwide. The company is the No. 1 air-activated warmer brand in North America with a 70 percent market share.

For more information, visit www.fitzco.com.