Formula for Fortune: How Asa Candler Discovered Coca-Cola and Turned it into the Wealth His Children Enjoyed narrates the life and times of Asa Candler from his ancestral background to the death of the last of his five children. Candler rose from a rural background to reap a fortune. His windfall came from purchasing the Coca-Cola formula in 1888 and establishing the company that became a national phenomenon in less than a decade.
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