Glass Eye Screenworks Hires Wes Medeiros

ATLANTA, GA – Jan. 4, 2018 - Glass Eye Screenworks today announced that Wes Medeiros joined the company as Business Development Chief, and that Medeiros and a team from Glass Eye are attending CES to show off the company’s proprietary DemoCastTM product and platform.

Using DemoCast, Glass Eye Screenworks creates, deploys and synchronizes creative content across mobile device screens as well as large screens and monitors. The platform can use more than 100 adjacent mobile screens to create one large composite image, as it did in the case of “Mosaic Wall” installations for the launch of the Mr. Mercedes TV series - https://vimeo.com/230619995

Or it can synchronize one single video or animation across thousands of devices at once, as it does with AT&T’s Device Alive program, which distributes marketing content to more than 50,000 screens in 5,000+ company-owned retail stores - https://vimeo.com/206105522

DemoCast is downloadable as an app and works on most mobile devices as well as large screen monitors, making the solution affordable, portable, and easily scalable. It allows for micro-targeting of content, real-time content updates, scheduling and A/B testing of marketing campaigns and promo offers, and 24/7 data collection.

“We are taking DemoCast to the marketplace,” said Glass Eye Screenworks president Mark Reitz. “We’re excited about the interest we’re getting from OEMs and retailers as well as event marketers. This is a custom creative solution, and people seem to realize quickly that it can make a lot of items on their strategic and creative wish lists come true.”

Medeiros joined Glass Eye from BDS Marketing where, as a business development advisor for the retail marketing agency, he focused on wireless device manufacturers and mobile service providers. His credentials include business development and sales for AT&T, T-Mobile, Cricket Wireless, and Sprint as well as Samsung Electronics, Customer Mobile, ZAGG/Mophie and Huawei Device USA.

For more information and/or to connect with the Glass Eye team at CES, contact Wes Medeiros at 916-768-1918 or wes.medeiros@gesw.com.

About Glass Eye Screenworks

Glass Eye Screenworks provides combined creative and technical solutions for unique customizable digital experiences for the retail, tradeshow and event industries. The resulting integrated digital experience delivers the right content to the right device at the right time and place, while delivering real-time analytics. For more information visit: www.gesw.com.