The Southeast Franchise Forum to Host Quarterly Luncheon for IFA Members on Oct. 13

The Southeast Franchise Forum (SEFF), a regional organization established to foster professional relationships throughout the franchise community, is hosting its next quarterly Luncheon on Oct. 13 from 11:30 a.m. - 1:30 p.m. at Maggiano’s Buckhead, located at 3368 Peachtree Road. The topic for the October meeting, which is open to International Franchise Association (IFA) members, will be “Generating Franchise Leads Using Content Marketing.” Franchisors can expect to learn about a variety of approaches across multiple platforms to move influencers and decision makers into buyers. These approaches include:

• Access to white papers and briefs
• Applications
• Active interaction on social media
• Blogs
• Co-branded educational webinars and webshops
• Facilitated self-assessments
• Participation in regional workshops
• Presentations and exhibits at trade shows
• Speeches at key association conferences
• Video
• Weekly digital newsletters
• Website
• And More

Sal Shaikh, the Director of Tools & Capabilities for Coca-Cola North America Commercial Leadership and Karen Masullo, the Executive Vice President & Chief Intelligence Officer at Firestorm Franchising, LLC, are both speaking at the Luncheon to share content marketing examples and discuss what franchisors and their franchisees can do to grow sales in today’s expanding interactive world.

All members of the IFA (and their guests) are invited to attend; however, advanced reservations are required to ensure there is adequate space and food. The deadline to register is Friday, Oct. 9 at 12 p.m. The cost to attend is $30 per person. IFA members interested in attending can register here: https://events.r20.constantcontact.com/register/eventReg?oeidk=a07ebj6tlwg55150152&c=1be43ec0-777c-11e3-9634-d4ae52a6892e&ch=1c934370-777c-11e3-96ff-d4ae52a6892e.

For more information on the association and its upcoming events, please contact info@sefforum.com or visit www.sefforum.com.