Streets of Buckhead Renamed Buckhead Atlanta

The Streets of Buckhead will now be known as Buckhead Atlanta, San Diego developer OliverMcMillan announced Monday at a press conference in Las Vegas. 

The company also unveiled new artist's renderings and a new architectural model for the six-block, 8-acre mixed-use urban village. The announcement was made at the International Council of Shopping Centers’ annual RECon show in Las Vegas, according to a news release.

"The new name signifies a departure from the concept of a single destination development and a move toward a mixed-use community that will fit seamlessly within the existing Buckhead Village," Oliver McMillan said in the announcement. "Buckhead Atlanta will provide a foundation that encourages the natural evolution of the surrounding community."

“Buckhead Atlanta will be woven into the fabric of this world-class community,” said Morgan Dene Oliver, chief executive officer of OliverMcMillan. “Anyone who visits Buckhead Atlanta will know they are someplace special and they will want to return often.”

The development, first conceived by Atlanta developer Ben Carter, will be an "urban village," with a scale matching the surrounding neigbhorhood and a design that encourages walking, the announcement said.

The "more walkable, human scale" will have one- to two-story buildings on the southern edge leading into already planned, 20-story apartment towers, the announcement said.

OliverMcMillan plans to begin construction on the project in late 2011, the release said. The firm will continue work to evolve the architectural plans, the release said. Leasing efforts on the development officially began Monday at the ICSC convention.

The company owns and permanently controls the project and will invest an additional $300 million to complete the project, beyond the nearly $400 million spent to date.

More details to follow on Buckhead Patch.