Shaw Industries Break Ground on Create Centre

CARTERSVILLE, GA -- On Friday, Shaw Industries Group Inc. broke ground on its three-story, 67,000-square-foot Create Centre in Cartersville.

The building, which will house the company's division’s marketing, design and innovation associates – including its Patcraft and Shaw Contract teams, is slated to open in late 2017.

The Create Centre will offer a stimulating, storytelling environment that is a catalyst for growth and innovation across Shaw’s commercial business. Envisioned to inspire Shaw’s talented professionals, the Centre also will serve as a tool in recruiting new talent as it continues to grow.

This new building will be located near Shaw Plant 94, where the company’s commercial design and marketing teams along with manufacturing for Shaw’s custom business are currently located. That facility will continue its custom manufacturing operations and will become home to Shaw’s Custom Design Studio and hospitality customer service teams once the Create Centre is complete.

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Shaw's Create Centre will also enhance the company's to provide design excellence with multiple disciplines delivering against its client-centric approach.

“We find value in locating manufacturing, design, marketing and others in close proximity to one another – in the same region, the same state or in this instance the same county,” said Shaw President Randy Merritt. “We’ve found that it sparks new ideas, greater information sharing, and more meaningful engagement with one another. The Create Centre will be an important tool in supporting our vision of growth for our commercial business including global expansion and domestic market leadership.”

This $24 million facility represents Shaw’s ongoing investment in its commercial business. In the past few years, Shaw has significantly grown its commercial sales team; opened new showrooms throughout the world; and invested more than $85 million in an additional carpet tile manufacturing facility, which will open in Adairsville later this year.

“Shaw is Bartow County’s largest employer with more than 3,100 associates working here,” said Cartersville Mayor Matt Santini. “We’re proud to see the company continue to thrive and invest in the community. It’s a demonstration of the city and county’s ongoing efforts to promote the growth of existing businesses in addition to attracting new companies and industries to the area.”

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Photo 1: from left to right are Tim Baucom, EVP Shaw residential; Jeff West, VP Marketing Patcraft; John Stephens, VP Marketing Shaw Contract; Shaw President Randy Merritt; Cartersville Mayor Matt Santini; Bob Chandler, SVP Shaw Commercial Sales and Marketing; Brenda Knowles, VP Commercial Marketing and Product Development; and Hal Long, Shaw, EVP Operations.
Photos 2 and 3: renderings of the new Create Centre.
Photo credits: Shaw Industries