Our brain release neurotransmitter dopamine with feelings of pleasure. Color therapy and dopamine dressing have long been of interest, dating back to the ancient Egyptians. It’s been thought that warm colors increase power, cool hues enhance focus, and pale greens signal quietness. Color is closely associated with our emotions: it is the first thing we register when assessing anything. It is primal, visceral, and it is a language we are all born fluent in.
As the world begins to recover from the impact of the pandemic, people are connecting with upbeat colors that bring a sense of much-needed optimism and joy. With global lockdowns in place, people gravitated towards colors that reassure, soothe and offer comfort during times of crisis. The need for neutrals grew expediently during the pandemic as people wanted to feel protected and grounded. However, with the return of travel, in-person events, and reconnecting with loved ones, people’s need for bold, bright colors has returned as they feel they can now finally dress for an occasion. Embracing dopamine dressing signals to others your individuality and that you are ready to return to the usual social habits. With color’s innate ability to draw people in, it is no wonder fashion designers and brands are using bright colors to captivate audiences
