City Of Dunwoody: Dunwoody Earns Savvy Award For Communications

Press release from the City of Dunwoody:

09/14/2021 12:27 p.m.

Dunwoody, GA – September 14, 2021 – The City of Dunwoody earned a top honor for communications from the City-County Communications & Marketing Association during its national conference last week. Dunwoody received a 2021 Savvy Award for outstanding achievement in creating an economic development marketing campaign to lift local restaurants through the pandemic.

“We’re thrilled to be recognized for a campaign that we really took to heart,” said Dunwoody Communications Director Jennifer Boettcher, who accepted the award at the 3CMA conference in St. Louis. “The City developed strong programs to support struggling restaurants, and we knew creative communications were critical to their success.”

The winning campaign included marketing for the Picnic Table Project, which involved a tour of tables and t-shirt giveaway to encourage outdoor dining, as well as the City’s Al Fresco Matching Grant Program, which provided restaurants with funding to create outdoor dining options. Social media was another important element. The #DestinationDunwoody Restaurant Passport and #LetsDoLunch campaigns gave the community a chance to share their commitment to local businesses.

The annual Savvy Awards salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing. For the 2021 awards, more than 800 entries were received, and 72 first-place Savvy Awards were presented.

PHOTO: Dunwoody Communications Manager Kathy Florence and Dunwoody Communications Director Jennifer Boettcher pose with the Savvy Award at a painted picnic table in the Dunwoody Village.

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This press release was produced by the City of Dunwoody. The views expressed here are the author’s own.