Dunwoody-based Fathers Incorporated Promotes Dancing Dads

This year, Dunwoody-based Fathers Incorporated participated in a national campaign during Fathers Day encouraging dads to enjoy their day by simply dancing. The campaign, in partnership with Fatherhood.gov and the Ad Council, encourage families to capture their fun-loving moments with dad using #DanceLikeaDad in their social media shares.

Kenneth Braswell, CEO of Fathers Incorporated served as an official spokesperson for the event. In total, the national campaign resulted in 54 total TV, Radio and Digital placements, over 4.9 million broadcast impressions and 3.3 million digital impressions, even landing on Good Morning America.

“This new campaign is an opportunity to see dads engaging with their kids in a carefree and fun way,” said Kenneth Braswell, Project Director for the National Responsible Fatherhood Clearinghouse and Chief Executive Officer for Fathers Incorporated. “This, above all else, highlights that it’s the lighthearted and memorable moments that are most important in cultivating a strong father-child relationship. It brings to life what research has been pointing to for years: Dads today want to be more involved than ever.

“Father’s Day is a holiday where we come out to honor dads. However, fathers should be honored year-round because it’s clear that when father’s show up for their kids consistently, those children and families flourish.”