Kroger Kicks Off 2019 Muscular Dystrophy Association Fundraising

Kroger’s Atlanta Division, which includes Georgia, Eastern Alabama and South Carolina, kicks off its annual in-store fundraiser for the Muscular Dystrophy Association (MDA).

From March 10-25, Kroger customers can purchase $1 or $5 shamrock icons to help the Atlanta Division reach its goal of raising $325,000. All donations will go toward helping MDA send thousands of children to summer camps as well as providing nutrition-focused educational resources for families living with limited mobility due to muscle disease.

“Each year, Kroger customers and associates unite to generously support MDA. Funds raised will help MDA provide nutrition focused educational resources for families living with limited mobility due to muscle disease,” says Felix Turner corporate affairs manager for Kroger’s Atlanta Division.

Since first teaming up with MDA in 2001, Kroger’s Atlanta Division and its customers have raised almost $5 million dollars to help MDA provide the families it serves with critical resources and support to fulfill life goals.

“In keeping with Kroger’s Zero Hunger | Zero Waste initiative, we are helping MDA fund resources to ensure all families are equipped with the knowledge to make more complete care choices such as balanced meals,” Turner says.

ABOUT KROGER

At The Kroger Co., we are dedicated to our purpose: to Feed the Human SpiritTM. The Company focuses its charitable efforts on hunger relief, K-12 education, women’s health initiatives and local organizations in the communities it serves. Kroger’s Atlanta Division is headquartered in Atlanta, Ga., and is one of the Southeast’s largest retail grocery chains with more than 183 stores, covering Georgia, Eastern Alabama and South Carolina.

About MDA

MDA is committed to transforming the lives of people affected by muscular dystrophy, ALS and

related neuromuscular diseases. We do this through innovations in science and innovations in

care. As the largest source of funding for neuromuscular disease research outside of the federal

government, MDA has committed more than $1 billion since our inception to accelerate the

discovery of therapies and cures. Research we have supported is directly linked to approved,

life-changing therapies across multiple neuromuscular diseases.

We support the largest networ kof multidisciplinary clinics providing best-in-class care at more than 150 of the nation’s top medical institutions, and each year thousands of children and young adults learn vital life skills and gain independence at MDA Summer Camp and through recreational programs. For more information visit mda.org.