Business & Tech
Amour Vert To Open At Ponce City Market On Saturday
Sustainably Minded Fashion Retailer to Sell Versatile Clothing Including Sweaters, Jumpsuits, Jeans, and more.

From Amour Vert:Ponce City Market, Atlanta’s historic, mixed-use community hub, announces the opening of eco-friendly women’s fashion label Amour Vert on Saturday, November 10. Dedicated to environmentally-minded offerings and signature fabrics, the new location is Amour Vert’s first shop outside of California. With a goal to create quality, ethically-made garments that deliver versatility, functionality, and sustainability, the brand offers a wide array of effortlessly chic pieces.
Amour Vert launches new collections in small-batch, limited runs to reduce production impact while pioneering new fabrics that minimize pollution. The label also partners with American Forests to plant a tree for every tee sold. The Ponce City Market location will offer clothing for women and kids, as well as home goods, cookbooks, and other thoughtfully-selected accessories. Visitors will find an airy shop with lots of greenery, a soft color palette, and chic seating. “While we have customers nationwide, expanding our retail stores to the East Coast is a great next step for Amour Vert, and we are excited to start in Atlanta,” says CEO Aaron Hoey. “Ponce City Market is the perfect spot as it is a central location for life, energy, and culture in the heart of the city. While we have this incredible new store now, we will be opening additional locations in the coming months as we expand our sustainable approach in other key U.S. markets.”
Amour Vert will be open daily at Ponce City Market and is located by J. Crew: The Men’s Shop and Q Clothier.
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