Better Brands To Launch Upbeet in Midtown Atlanta

Better Brands is bringing Upbeet, a new fast-casual restaurant brand serving customizable food made with local and organic ingredients, to Midtown.

Created by Better Brands’ co-founders Erik Maier, Cristy Nolton, and Kelly Wallace, Upbeet will occupy 3,500 square feet at 1071 Howell Mill Road, a new project next to the Westside Ironworks development in West Midtown. The restaurant is set to open its doors sometime this fall, according to a statement from the company.

The restaurant will seat 100 guests in its dining room and covered patio.

The restaurant will also feature a smoothie, superfood bowl, and juice counter. Upbeet’s menu, designed by Better Brands’ culinary director, Cristy Nolton, will include vegetarian, vegan, paleo, and gluten-free options.

Upbeet will also serve local draft beers and organic wines. Non-alcoholic beverage options will include organic juices, kombucha, lemonades, organic iced teas, natural sodas, seltzer waters, and organic coffee.

The restaurant’s green efforts include recycling glass, plastic, aluminum, and paper products; composting of food waste and packaging; the use of Energy Star equipment throughout the restaurant; LED lighting; installation of water-efficient toilets, restroom fixtures, and kitchen faucets; and use of 100 percent compostable cups, to-go packaging, and utensils.

Image via Shutterstock