Bronner Bros. International Beauty Show

FOR IMMEDIATE RELEASE

Bronner Bros. Assembles Unprecedented Roster of Celebrity Stylists and Educators at 69th Annual International Beauty Show

Three platforms combine to offer the ultimate “trilogy” of education, inspiration and excitement

ATLANTA (January 11, 2016) – In a bold, unprecedented move, today Bronner Brothers, Inc. (BB) announced it has assembled a preeminent group of celebrity stylists, beauty schools and motivators for its 69th Annual Bronner Bros. International Beauty Show. Billed “The Trilogy,” three platforms will combine to offer access to top level educators, trendsetting artists and inspiring leaders in the multi-cultural beauty industry. Approximately 30,000 licensed professionals and students are expected to attend the three-day convention, which takes place February 20-22, 2016 at the Georgia World Congress Center (GWCC) in Atlanta, GA.

Widely regarded as the largest multi-cultural beauty show in the world, the Bronner Bros. International Beauty Show includes a highly anticipated 2016 Summer Trend Release featuring the celebrity stylists behind some of today’s most iconic looks. A-list participants include Neal Farina (Beyoncé, Mary J. Blige), Sam Fine (Tyra Banks, Vanessa Williams, Patti LaBelle, Iman), Takisha Sturdivant-Drew (Kerry Washington, Sanaa Lathan, Amber Riley), Andre Walker (Oprah, Halle Berry) and Johnny Wright (First Lady Michelle Obama).

In addition to trend presentations, attendees can learn from an all-star panel of Men’s barbering, skin, shave and hair masters at the “Pass the Mic” Barber Forum moderated by James Wealthy. The Ultimate Beauty Competition will showcase the work of students at Aveda, Empire, Paul Mitchell and Pro Way Hair Schools. This friendly display of school pride will challenge students to innovate by pushing the boundaries of traditional concepts. Closing out February’s trilogy experience is a “Power Session “with renowned motivational speaker Dr. Les Brown and co-founder of PriceLine, Jeff Hoffman.

“To empower and inspire the next generation of multi-cultural beauty and barber professionals we recognized the need to offer an experience unlike any other. So we took stock of our core DNA and the original vision set forth by Bronner Bros. founder, Nathaniel Bronner, Sr.,” said James Bronner, BB Show Director. “Our 69th annual show promises to deliver world-class education, coupled with exciting tools and resources to help every committed beauty professional elevate their craft.” He added, “At the same time, we are the only established beauty show offering a unique environment for good old-fashioned networking –- created with a diverse mix of multi-cultural attendees in mind.”

Efforts to continually improve the BB Beauty Show’s overall experience include a new streamlined registration process, limited authorized retail vendors and increased opportunities to compete for cash prizes. In keeping with Bronner Bros. tradition, attendees can also attend church service with Pastor C. Elijah Bronner on Sunday, February 21st at 8:30 am.

Bronner Feb Beauty Show, pg. 2

Other show highlights include:

• World-class education – Over 100 creative and technical development classes for professionals and students at all levels. Salon owners can also hone their retail, management, technology and marketing skills. Taught by leading instructors.
• Premier vendors and manufacturers – Renewed emphasis on professional tools and cutting edge products with demos by over 300 exhibitors including Amika, Andis, Avlon Industries, Basic Hair Care, Brazilian Blowout, Crème of Nature, Crown Brushes, Design Essentials, Dudley, FHI Brands, Kiss Products, Mizani, Morphe Brushes, Nairobi Professional, Nioxin, NuExpressions, Talia Waajid, Universal Beauty Products and Wahl, among others.
• Improved VIP experience – VIP only lines, VIP seating at the official sanctioned events and parties, gift bags, celebrity visits, music and more.

“Through the education and resources provided at the Bronner Beauty show, savvy stylists can entice a new generation of clients and meet their changing preferences,” said Kim Kimble, celebrity hairstylist and entrepreneur. “It’s the perfect environment for any stylist wanting to stay up on the latest trends and techniques like precision cuts, color, weaves and treatments. When it comes to healthy hair, great stylists still matter!”

Note to Media: Press registration for the February show is now open. For more information about the Bronner Bros. International Beauty Show including downloadable images, videos, sponsorship and exhibitor opportunities, please visit www.bronnerbros.com or email bronner@persepr.com.

ABOUT BRONNER BROS.

Bronner Bros. is a privately held, family owned company. Dr. Nathaniel H. Bronner, Sr. and his brother Arthur E. Bronner, Sr. founded the Atlanta-based company in 1947. Today, Bronner Bros. is headed by the second generation with Bernard Bronner serving as the company’s president and CEO. The Bronner Bros. Enterprise consists of Bronner Bros. Beauty Products, which include BB, African Royale and NuExpressions product lines, UPSCALE Magazine, Bronner Bros. International Beauty and Trade Shows, The Word of Faith Family Worship Center and The Ark of Salvation Worship Center. Bronner Bros. employs over 100 full time and part time staff members; operate one manufacturing plant, one shipping facility and the corporate headquarters located in Marietta, GA.

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Media Contact: Lalohni Campbell | LA@persepr.com | 404-593-7145

Show Contact: Erika Respress | erikatbb@gmail.com | 770-988-0015 ext. 274