Conversations, Integrated Messaging, Early Adoption: Boosting User Engagement

One of the many challenges businesses face, whether right here in Atlanta or anywhere, is how to boost user engagement. Succeed and engagement leads to a conversion whether offline or online. Either way, you want users captivated by your messages so you can meet your goals

So it’s pretty obvious that consumer behavior has changed. It’s much easier to tune out messaging even with so many messages out there. The obvious observation is that we need to create messages that grab the users’ attention. We’ve heard it before. Now you can get crazy creative and spend a fortune if you want, but you don’t have to. All you have to do is think like your user. Think about your own behaviors, what you react to, what annoys you, etc. Then create messages with those things in mind.

Be Conversational

Consumers don’t buy the traditional sales pitch anymore. They’re looking for businesses that speak their language, don’t offer a lot of fluff, and seem reasonable. For that reason, try being conversational. Yes, of course your audience knows you couldn’t possibly be speaking to them one on one. You can however, appear that way. To be conversational, you really need to understand your audience. I’m a fan of buyer or consumer personas (profiles of your market). You’ll know what their needs, problems, wants, and desires are and then speak to those in your messaging in a conversational tone. The more conversational you are, the more connected your audience feels and will boost engagement.

Integrated Messaging

Being inconsistent with marketing messaging across multiple channels is a problem for many companies. Whatever you’re saying in email, make sure it’s on your website and social channels and vice versa. Make sure your sales team speaks the same language too. So if a consumer reads something an email, then goes to your website for Facebook page and that same message isn’t there, you’ll have lost a potential conversion. Be consistent across all channels.

Don’t be Afraid to be an Early Adopter

That’s a pretty loaded statement. Being an early adopter could mean many things. But for this, it means using new technologies and messaging channels. It means trying something like business greetings or video newsletters. It could also mean being more creative with emails, contests, and geo targeting on social media (see Swarm, Yelp, and Google local). Consumers are keeping up trends. You should too.